mSnap Interactive and Clear Channel Radio Bring Daily SMS Promotions to San Diego

mSnap Interactive and Clear Channel Radio Bring Daily SMS Promotions to San Diego

Move Signals Success of Pilot SMS Radio Promotion in the San Diego Market

SAN DIEGO, Sept. 22 /PRNewswire/ -- mSnap Interactive (formerly Boost Communications, Inc.), a leading provider of mobile interactivity services for radio, entertainment, and sports, today announced the next phase in their ongoing partnership with Clear Channel Radio San Diego; to bring daily SMS radio promotions to Clear Channel's San Diego radio stations. The daily promotions debuted on Monday, September 19 on The Mikey Show, ROCK 105.3's popular morning show.

"The response has already been amazing," said Mike Esparza, host of The Mikey Show. "The one-off SMS promotions we did over the summer were well- received, and we're excited to really open the lines of communication with our audience on a daily, direct basis."

mSnap Interactive and Clear Channel San Diego first partnered in early 2005 to pilot SMS radio promotions in the San Diego area. The move to daily, ongoing promotion indicates the success of those early promotions and the positive response by audiences to the personal, interactive nature of SMS messaging.

"We immediately saw the value inherent in SMS radio promotions," said Cory Cuddeback, General Sales Manager for 101 KGB and Rock 105.3 for Clear Channel Radio in San Diego. "By tapping into the excitement generated by text and SMS messaging, we can strengthen our relationship with our audience, while also increasing revenue at a time when we're actually reducing ad time."

mSnap's product portfolio includes mVote, which allows audiences to enter contests, polls, and quizzes via SMS; mTalk, which opens direct channels of communication between listeners and radio DJs, celebrity guests, and announcers; and mClub, a leading radio community tool which allows stations to interact with and reward their primary audience directly, via SMS.

"We're thrilled that our partnership with Clear Channel Radio has moved to the next level," said Martin Kristiseter, CEO of mSnap Interactive. "There is so much opportunity in the union of SMS and radio, and it's not surprising that an innovative company like Clear Channel would be the first to recognize that opportunity."

About Clear Channel

Clear Channel Communications (NYSE:CCU) is a global leader in out-of-home advertising and entertainment. The company owns radio and television stations, outdoor advertising displays, produces live entertainment productions and owns venues in 65 countries, including throughout the United States. Visit our website at www.clearchannel.com. In San Diego, Clear Channel owns a total of seven radio stations: KGB-FM (101.5), KIOZ-FM (Rock 105.3), KMYI-FM (MY 94.1), KHTS-FM (Channel 933), KUSS-FM (US 95.7 FM), KOGO- AM (News Radio 600), and KLSD-AM (AM 1360). Clear Channel Communications also has an exclusive agreement to provide programming and sell advertising for Mexican-licensed XTRA-FM (91X), XHTZ-FM (Z90.3), and XOCL-FM (KOOL 99.3), as well as a similar arrangement with Binational Broadcasting for XHRM (Magic 92.5).

About mSnap Interactive

Headquartered in San Diego, CA, mSnap Interactive is a leading provider of mobile interactivity services for radio, entertainment, and sports. Unlike other mobile marketers offering unproven platforms, long lead times, and expensive start-up and integration costs, mSnap Interactive simplifies and accelerates the deployment of interactive, revenue generating mobile marketing applications. With millions of messages routed over mSnap's infrastructure in Europe and the U.S. on a daily basis, mSnap Interactive offers a proven product platform that creates innovative marketing opportunities and new revenue streams. For more information, visit www.msnapinteractive.com.

mSnap Interactive Contacts:

Martin Kristiseter mSnap Interactive Phone: 858-405-8429 Email: martin@msnapinteractive.com

Laura Andersen mSnap Interactive Phone: 212-731-2033 Email: laura@msnapinteractive.com

(C) Copyright 2005 mSnap Interactive. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

Source: mSnap Interactive

CONTACT: Martin Kristiseter, +1-858-405-8429, martin@msnapinteractive.com, or Laura Andersen, +1-212-731-2033, laura@msnapinteractive.com, both of mSnap Interactive

Web site: http://www.msnapinteractive.com/ http://www.clearchannel.com/

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