Two-Hour 'TOP MODEL' Premiere Launches UPN Into Second on Wednesday in Adults 18-34, Women 18-34, Women 18-49

Two-Hour 'TOP MODEL' Premiere Launches UPN Into Second on Wednesday in Adults 18-34, Women 18-34, Women 18-49

'TOP MODEL' Delivers its Highest Rated Premiere EVER with Adults 18-34, Women 18-34, Women 18-49

'TOP MODEL' Gives UPN its Best Wednesday Night EVER in Women 18-34

LOS ANGELES, Sept. 22 /PRNewswire/ -- The two-hour, fifth cycle premiere of AMERICA'S NEXT TOP MODEL lifted UPN to second place on Wednesday from 8- 10PM among adults 18-34 (2.9/9), women 18-34 (4.7/12), women 18-49 (3.4/8), behind only ABC. UPN beat FOX and the WB from 8-10pm in adults 18-49 (2.3/6).

Last night's two-hour TOP MODEL scored its best premiere EVER in adults 18-34 (2.9/9), women 18-34 (4.7/12), women 18-49 (3.4/8), and matches its best premiere ratings ever in adults 18-49 (2.3/6).

The TOP MODEL premiere gave UPN its best Wednesday night (8-10pm) EVER among women 18-34 (4.7/12).

The first hour of TOP MODEL beat the debut of "Martha Stewart" on NBC head-to-head (8-9pm) in adults 18-34 (2.6/8 v. 2.2/7) and women 18-34 (4.2/12 v. 2.9/8).

The TOP MODEL premiere also scored double digit increases vs. premiere night a year ago in all key demos, including +57% in viewers (4.7mil), +61% in adults 18-34, +64% in adults 18-49, +68% in women 18-34 and +70% women 18-49.

Three nights into premiere week, and UPN has delivered three consecutive nights of year-to-year growth.

Source: Preliminary Nielsen affiliate based ratings, 9/21/2005

Source: UPN

CONTACT: Paul Hewitt of UPN, +1-310-575-7082, paul_hewitt@upn.com

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