Javalution Coffee Company, a Leader in Functional Gourmet Coffee, Signs Promotional Deal With WFAN

Javalution Coffee Company, a Leader in Functional Gourmet Coffee, Signs Promotional Deal With WFAN

Integrated Marketing Campaign Will Partner JavaFit Coffee With Live Sports Radio Broadcasts in the New York Market

FORT LAUDERDALE, Fla., Sept. 22 /PRNewswire/ -- Javalution Coffee Company and WFAN Sports Radio will begin a three-month, multi-faceted marketing promotion in October that will include on-air commercials of JavaFit(R) functional gourmet coffee by such popular, nationally syndicated personalities as Don Imus.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050217/FLTH006LOGO )

JavaFit(R) will be the subject of special live commercials on Imus in the Morning, as well as on other shows within WFAN's top line-up, including the Joe Beningo Show, and the Mike and the Mad Dog Show. JavaFit(R) also has sponsored Christopher "Mad Dog" Russo's live broadcast from the 2005 U.S. Open and will sponsor WFAN's SOCTOBERFEST, and Mike and the Mad Dog's Pro Football Picks. Lee Davis, General Manager of WFAN, states, "We're excited to have JavaFit join our list of sponsors. WFAN and JavaFit will now be working in tandem to create an exciting campaign introducing JavaFit to all of WFAN's listeners."

Also as part of the promotional partnership, JavaFit(R) has been sampled at the Yankee vs. Red Sox game, and will be included as one of WFAN's Giants Pre-Game Tailgating Giveaways. A golf outing, sponsored by the "Friends of Javalution," is also scheduled.

Javalution Coffee Company was established in 2003 and announced the results of the first JavaFit(R) clinical trials in 2004. The company began its national roll-out of JavaFit(R) products in October 2004. Since its launch, it has seen year over year more than a 200 percent increase in sales for the first quarter of 2005. JavaFit(R) is distributed throughout the United States, as well as in Canada, Australia, Peru and Mexico.

Media Note: For more information about Javalution Coffee Company, or to schedule an interview with a company spokesperson, please contact Javalution Coffee Company at 954-568-1747.

About Javalution Coffee Company

Javalution Coffee Company targets users of the fastest growing category of food in the United States: "functional foods" with added value. JavaFit products are a select brand of gourmet coffee, and diet and nutritional supplements. Javalution Coffee Company is the first to market gourmet coffees that promote better fitness and enhance energy. Currently available in the United States, Canada and Mexico, JavaFit(R) Burn and JavaFit(R) Burn Extreme are specifically designed to assist in improving physique. JavaFit(R) Energy is formulated to provide an extra power boost for workout enthusiasts or fatigued individuals. The company is currently finalizing additional products to add to its line, including: JavaFit(R) Lean with calcium, JavaFit(R) Mind for mental clarity, JavaFit(R) Complete with vitamins and minerals, and JavaFit(R) Pleasure Enhancer for a sexual boost.

Safe Harbor Statement

Forward-looking statements in this news release, if any, are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changing economic or business conditions, the impact of competition, the availability of favorable credit and trade terms, the impact of changes in the cost or availability of food and real estate, government regulation, construction costs, weather conditions and other factors discussed from time to time in reports filed by the company.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050217/FLTH006LOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Javalution Coffee Company

CONTACT: Gilbertson Cuffy, Marketing Director, Javalution Coffee Company, +1-954-568-1747

Web site: http://www.javalution.com/

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