Is Wireless Marketing Radio's Hottest Trend?

Is Wireless Marketing Radio's Hottest Trend?

Susquehanna Radio Corporation latest to select HipCricket, Inc. as Text Messaging Provider

ESSEX, Conn., Sept. 6 /PRNewswire/ -- One of the most respected names in Radio, Susquehanna Radio Corporation has completed a long process of evaluation and chosen HipCricket, Inc. of Essex, CT (http://www.hipcricket.com/) as its vendor of choice to provide full service wireless interactivity for their 33 radio stations.

"Text messaging has become part of everyday life, so it makes perfect sense that radio should be looking to utilize it as a flexible and immediate communication tool. We reviewed the majority of vendors and HipCricket was a standout because of their unique expertise in Radio, they offer a knowledge base and support service that is competitively priced, and as far as the system goes HipCricket has the Ferrari of Text Messaging," Dan Halyburton, Senior Vice President of Operations, Susquehanna Radio Corporation.

In selecting HipCricket, Susquehanna joins other broadcasters like Clear Channel, Cox Radio Inc, Westwood One and Premiere Radio Networks who are increasingly trusting mobile marketing to manage, track and respond to their audience with a personalized message, which when sponsored, provides stations with a powerful new source of revenue.

Ivan Braiker, Managing Director of HipCricket and Broadcast industry veteran said: "Susquehanna has been trialing the HipCricket application for more than 5 months now. The very first use of the system by the Dallas station, 99.5 The Wolf, generated over 6000 messages in the first 30 minutes. Text messaging enables listeners to easily communicate with the Susquehanna DJs, without getting a busy signal. This is just one of hundreds of opportunities for radio using the mobile phone."

HipCricket is enabling Susquehanna to forge a whole new relationship with its listeners and sponsors. Susquehanna has over 1,000 employees at 33 radio stations serving nearly 6 million listeners every week.

About HipCricket: HipCricket(R) is a leading provider of full-service mobile marketing for media, entertainment, and brand marketers. HipCricket combines senior marketing expertise with state-of-the-art mobile and event marketing technologies, offering clients unprecedented interactivity with their consumers, listeners, viewers or customers on a one-to-one personal level. The company's vertically integrated solution connects seamlessly to the world's leading wireless carriers.

HipCricket is headquartered in Essex, CT with offices in Seattle, WA and Sydney, Australia. For more information, please visit us at http://www.hipcricket.com/

Contact: Wes Bray +1-866-HIP-CRIK

Source: Hipcricket, Inc.

CONTACT: Wes Bray of HipCricket, +1-866-HIP-CRIK

Web site: http://www.hipcricket.com/

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