Consumers for Cable Choice Launches Contest to Find New Uses for Broadband; First Place to Win Apple Video iPod

Consumers for Cable Choice Launches Contest to Find New Uses for Broadband; First Place to Win Apple Video iPod

INDIANAPOLIS, Sept. 6 /PRNewswire/ -- Consumers for Cable Choice today launched a contest designed to encourage the nation's most imaginative thinkers to show Americans the power -- and unparalleled usefulness -- of true broadband technology.

"American ingenuity enabled us to become the greatest country on Earth and to be the birthplace of the digital revolution," said Robert K. Johnson, president of the national consumer coalition. "In giving creative Americans an open forum, we will see how future interactive broadband applications may reach far beyond our current comprehension."

The "What True Broadband Means to Me" contest is designed to give American policymakers and consumers clear examples of how high-speed, interactive video can improve the delivery of social and community services, information and business and retail transactions. The grand prize is an Apple video iPod, a product not yet released but eagerly anticipated as the next "must have" gadget.

To be eligible to win, contestants must create a video explaining how they would use true broadband (also referred to as interactive video) in new, creative and useful ways. Examples could include:

* Video broadcasts of Amber Alerts to help find abducted children * Virtual house calls that enable doctors to check on house-bound patients * Distance learning/business transactions for people with disabilities * Interactive sports, business and entertainment programming

Video should be no longer than 2.5 minutes and be formatted as MPEG or QuickTime files. Entries will be accepted from September 6, 2005, to October 18, 2005, via the Consumers for Cable Choice Web site (http://www.consumers4choice.org/ ). Ten semi-finalists will have their videos posted online for public voting and the winner will be announced November 9, 2005. See the Consumers for Cable Choice Web site for full details and official rules.

About Consumers for Cable Choice, Inc.

Headquartered in Indianapolis, Ind. Consumers for Cable Choice is a national alliance of consumer advocacy groups, private citizens and others who are committed to promoting maximum choice for consumers in cable, video and broadband services. Its mission is to actively remove the regulatory roadblocks that stand between today's monopolies and reformed government policies that open the channels for fair competition. Consumers for Cable Choice uses a combination of education and grassroots advocacy to impact change, which will result in a deregulated and pro-consumer market that stimulates fair price, more choices and better service options in the cable television industry. President Robert K. Johnson has been advocating for policies that benefit residential and small business consumers for more than 20 years.

Media Contacts: Robert Johnson Cheryl Reed or Amy Zucker President Synergy Marketing Group, Inc. Consumers for Cable Choice, Inc. (317) 205-9690 (317) 506-7348 cherylreed@synergy-mg.comjohnson@consumers4choice.orgamyzucker@synergy-mg.com

Source: Consumers for Cable Choice

CONTACT: Robert Johnson, President of Consumers for Cable Choice, Inc., +1-317-506-7348, johnson@consumers4choice.org ; Cheryl Reed, cherylreed@synergy-mg.com , or Amy Zucker, amyzucker@synergy-mg.com , both of Synergy Marketing Group, Inc., +1-317-205-9690

Web site: http://www.consumers4choice.org/

NOTE TO EDITORS: To schedule a media interview with Mr. Johnson, contact Cheryl Reed or Amy Zucker at +1-317-205-9690.

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