Surf's Up Dude! Baskin-Robbins Dives into Summer with a Wave of New Offerings

Surf's Up Dude! Baskin-Robbins Dives into Summer with a Wave of New Offerings

America's Favorite Neighborhood Ice Cream Shop Helps Beat the Heat this Summer with New Frozen Treats, a Nationwide Mobile Tour, and an Interactive Surfing Instant Win Game

CANTON, Mass., June 1 /PRNewswire/ -- Sweeeeet! Baskin-Robbins, the world's largest chain of ice cream specialty stores, is blasting into summer with a selection of new and refreshing frozen treats. In celebration of SONY Pictures' animated movie Surf's Up, a behind-the-scenes look at the world of penguin surfing, Baskin-Robbins is introducing seven gnarly surfing-themed frozen treats to get ice cream lovers geared up for summer. Baskin-Robbins is also making a splash from the Pacific Ocean to the Atlantic Ocean with a mobile tour and the Big Wave Instant Win Game.

Baskin-Robbins is creating a frenzy of excitement this summer with its new tubular Surf's Up inspired flavors, Penguin Swirl and Splish Splash(TM). Ice cream lovers will go wild for the flavors' unique colors, as the black ice cream and blue sherbet turns tongues penguin black and ocean blue within the first lick. In addition, consumers can cool-off with one of Baskin-Robbins refreshing new Fruit Blast Smoothies, a combination of real fruit and non-fat frozen yogurt, available in a variety of new and exotic fruit flavors like Berry Pomegranate Banana.

"Baskin-Robbins is going back to its California roots to bring summer fun to its customers," said Scott Colwell, Baskin-Robbins' vice president of marketing. "We are excited to kick-off our mobile tour and help ice cream enthusiasts sweeten their day with our refreshing new treats."

Surf's Up Ice Cream Treats

This summer Baskin-Robbins invites dudes and dudettes to dive into summer with some irresistible ice cold treats. Baskin-Robbins Surf's Up ice cream and frozen treats are available at participating stores nationwide now through August 19, 2007, while supplies last.

   -- Penguin Swirl: A swirl of black Mixed Berry ice cream and white Tutti      Fruiti ice.    -- Splish Splash(TM): A refreshing blend of Blue Raspberry sherbet swirled      with Blueberry ice.    -- Fruit Blast Smoothie: Real fruit blended with non-fat frozen yogurt      blasts a smooth and satisfying flavor.  Available in new Berry      Pomegranate Banana, Strawberry-Banana and Mango.    -- Fruit Blast: Real fruit blended with ice, blasts a refreshing bold and      intense flavor.  Available in new Berry Pomegranate, new Blue      Raspberry, Strawberry-Citrus, and Wild Mango.    -- Penguin Cone: A frosted penguin leaning up against a palm tree is a      refreshing change to Baskin-Robbins single scoop of ice cream in a      sugar cone.    -- Surf's Up Sundae: Beat the heat with a tropical treat!  Very Berry      Strawberry, World Class(R) Chocolate and Nutty Coconut ice creams      layered with pineapple topping and crushed graham cracker, topped with      whipped cream, half a banana and a Surf's Up chocolate bar.    -- Surf's Up Ice Cream Cake: A full sheet cake transformed into a beach      scene, complete with Cody and Tank riding the waves.  Available in      Baskin-Robbins new Fudge Crunch Cake, a layer of fudge and chocolate      crunchies in between two layers of ice cream.    Cruising Coast to Coast  

Baskin-Robbins is cruising to cities across the country this summer with the Surf's Up mobile tour. The mobile vehicle, fashioned with colorful pictures of Surf's Up characters Cody, Lani and Chicken Joe, will provide consumers with the opportunity to sample Baskin-Robbins ice cream flavors, play the new Surf's Up video game by Ubisoft, and get sweet treats and deals. The mobile tour will hit the road on June 1, 2007 beginning in Los Angeles and New York and making stops in 31 cities including San Diego, Sacramento, Calif., San Francisco, Baltimore, Washington, Chicago, Houston, and Dallas. The east coast tour will conclude in Dallas on July 16, 2007 and the west coast tour will conclude in Fresno, Calif. on July 31, 2007.

Catch a Wave and Win

To create an even bigger splash this summer, Baskin-Robbins has created the Big Wave Instant Win Game online. Contestants can visit www.bigwaveblast.com or www.baskinrobbins.com/bigwave to view scenes from Surf's Up and see if Cody Maverick successfully rides the wave. When Cody hangs ten, the contestant wins! If Cody wipes out, consumers receive a coupon offer for Fruit Blast Smoothies and can come back again the next day for a chance to win. Consumers can play each day through July 31, 2007 for a chance to win Baskin-Robbins coupons and many exciting prizes including:

   -- Two all-inclusive trips for four to Jamaica   -- A trip for four to the Hilton Hawaiian Village in Honolulu   -- Baskin-Robbins Treats for a year   -- Surf's Up video games, DVDs and more!   

In addition to the Big Wave Instant Win Game, the Web site offers even more Surf's Up inspired fun including the Gnarly Name Generator , downloadable Surf's Up wallpaper, screen savers, buddy icons, a mini-version of the Surf's Up video game by Ubisoft and more.

Flavor History and Innovation

Baskin-Robbins has created more than 1,000 ice cream flavors over the past 61 years, many inspired by fashions, people, events in time and pop culture trends. Baskin-Robbins continues to be the leader in ice cream flavor innovation by consistently introducing new ice cream flavors to its extensive flavor library. The iconic brand is committed to delighting taste buds of all ages with exciting new and traditional menu options.

About Baskin-Robbins

Baskin-Robbins, the world's largest chain of ice cream specialty shops, creates and markets innovative, high-quality ice cream, specialty frozen desserts and beverages in more than 5,600 retail shops around the globe. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

(TM) & (C)2007 Sony Pictures Animation, Inc. All Rights Reserved

Source: Baskin-Robbins

CONTACT: Jessica Lappen, +1-617-536-3300, or jlappen@schneiderpr.com, or
Charlotte Cavaretta, +1-617-536-3300, or ccavaretta@schneiderpr.com, both of
Schneider Associates, for Baskin-Robbins

Web site: http://www.bigwaveblast.com/
http://www.baskinrobbins.com/

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Profile: International Entertainment