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International Entertainment News

Friday, June 01, 2007

Borders(R) Offers Limited Edition Gift Cards for Harry Potter Fans

Borders(R) Offers Limited Edition Gift Cards for Harry Potter Fans

Harry Potter Poster Available Exclusively at Borders with Purchase of 'Harry Potter and the Deathly Hallows'

ANN ARBOR, Mich., June 1 /PRNewswire/ -- Borders today unveiled three limited edition gift cards designed especially for Harry Potter fans. Available at all Borders and Waldenbooks stores nationwide and online at http://giftcards.borders.com/, the gift cards are holographic 3D images featuring the book's cover art with Harry and Voldemort, the words "Harry Potter and the Deathly Hallows," and Severus Snape switching between "friend" and "foe" as the viewing angle changes. The Snape image is a Borders' exclusive based on the company's "Great Snape Debate" campaign and publication of the book, "The Great Snape Debate." The gift cards come in denominations ranging from $5 to $500 and can be used to purchase anything in the store, making them an especially great gift for graduates.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

In addition to the limited edition gift cards, Borders will also offer a free poster to customers who purchase a copy of "Harry Potter and the Deathly Hallows" when the book releases at midnight July 21. Suitable for framing, the 22" by 36" poster features the wraparound cover art of the final book and is sure to become a keepsake. With striking designs and a high "cool" factor, both the gift cards and poster will be coveted by Harry Potter fans young and old alike.

"We're excited to offer our customers the opportunity to capture some of the magic of Harry Potter through Borders' limited edition gift cards and exclusive poster," said Linda Jones, senior vice president, merchandising for Borders Group, Inc. "Borders is dedicated to providing our customers with unique Harry Potter items that are special and great keepsakes."

About Borders, Inc.

Borders is a subsidiary of Borders Group, Inc. (NYSE:BGP) a $4 billion retailer of books, music, movies and stationery items that trades on the New York Stock Exchange under the symbol BGP. Headquartered in Ann Arbor, Michigan, Borders Group, through its subsidiaries, operates more than 1,200 Borders and Waldenbooks stores and employs more than 32,000 people worldwide. More information on the company is available at www.bordersgroupinc.com.

Web sites: http://www.bordersgroupinc.com
http://giftcards.borders.com

Photo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Borders, Inc.

CONTACT: Kolleen O'Meara of Borders, Inc., +1-734-477-1224,
komeara@bordersgroupinc.com

Company News On-Call: http://www.prnewswire.com/comp/106169.html

NOTE TO EDITORS: Images of gift cards and poster available on request


Profile: International Entertainment

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