SIVOO Announces Broadcast and Distribution Agreements with Miss Asian America, World Channel and Tai Seng Entertainment

SIVOO Announces Broadcast and Distribution Agreements with Miss Asian America, World Channel and Tai Seng Entertainment

Multicultural Internet TV Network Continues to Expand With Top Quality Asian Content

PHILADELPHIA, June 1 /PRNewswire-FirstCall/ -- SIVOO Holdings, Inc. , operator of the first Internet TV network of multicultural on- demand entertainment programming, today announced an exclusive business agreement with the Miss Asian America Pageant(R), the longest continuous running Asian American pageant in the United States. In addition, SIVOO announced new business agreements with World Channel and Tai Seng Entertainment, two leading providers of Asian content.

"We are deeply invested in improving the breadth and depth of SIVOO's entertainment programming," said Burhan Fatah, SIVOO's founder and chief executive officer. "The Miss Asian America Pageant, World Channel and Tai Seng each have a strong, loyal viewership and together we can offer new opportunities for this exciting programming to reach broader audiences online."

The SIVOO Internet TV Network (www.sivoo.com) will have exclusive broadcast and distribution rights for the 22nd Annual Miss Asian America Pageant that is scheduled to take place on August 11, 2007 at the Palace of Fine Arts Theater in San Francisco. The Miss Asian America Pageant has been the premier event in the Asian American community for the past two decades.

"Miss Asian America is thrilled to partner with SIVOO as the exclusive broadcast partner and distributor for our event," said Rose Chung, founder of the Miss Asian America Pageant. "With its distribution technology and expertise in producing world-class content, SIVOO is best positioned to help us take the Pageant to new heights and generate exposure for the contestants among a wide audience that embraces multicultural entertainment."

The SIVOO Internet TV Network will also begin to carry programming from World Channel, an entertainment company that provides high quality in-language entertainment to Chinese communities in key cities across North America. The World Channel currently broadcasts on KMTP Channel 32 in the Bay Area, offering programming such as drama, news, variety shows and locally produced entertainment and financial programs.

"We felt it was very important to select a partner that has deep expertise in on-demand and digital programming, but would also be sensitive to the culture and traditions of the market," said Alan Mok, chief executive officer of World Channel. "We are delighted to have SIVOO as our broadband distribution platform. We believe SIVOO is tomorrow's industry leader."

SIVOO Adds 50 New Chinese Movie Titles

Through an extended agreement with Tai Seng Entertainment, a division of U2 Home Entertainment, Inc., SIVOO will add 50 new movie titles to its Chinese-language portal on www.sivoo.com. The new ad-supported on-demand entertainment programming will be available for free to viewers and accessible through any Web browser. Viewers can choose from popular movie titles, including "Butterfly Sword," from legendary action director Ching Siu Tung and starring Michelle Yeoh; "Red Trousers: The Life of the Hong Kong Stuntmen," a short film and documentary starring Robin Shou; and "Shaolin vs. Evil Dead," a horror-action movie starring Gordon Liu.

   For more information and to experience SIVOO, please visit www.sivoo.com.    About SIVOO  

Founded in 2000, SIVOO Holdings, Inc. operates the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 22,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

SIVOO is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA. For more information, please visit www.sivoo.com.

SIVOO is a trademark of SIVOO Holdings, Inc. All other trademarks are the property of their respective owners.

   Media Contact:                       Investor Contact:   Jessica Grutkowski                   Amy Glynn   Euro RSCG Magnet for SIVOO           Cameron Associates for SIVOO   212-367-6804                         212-554-5464   sivoopr@eurorscg.com                 amy@cameronassoc.com    SAFE HARBOR STATEMENT  

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward- looking statements.

First Call Analyst:
FCMN Contact: jessica.grutkowski@eurorscg.com

Source: SIVOO Holdings, Inc.

CONTACT: Media, Jessica Grutkowski, Euro RSCG Magnet for SIVOO,
+1-212-367-6804, sivoopr@eurorscg.com; or Investors, Amy Glynn, Cameron
Associates for SIVOO, +1-212-554-5464, amy@cameronassoc.com

Web site: http://www.sivoo.com/

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Profile: International Entertainment