Outdoor Channel Holdings Announces Management Changes at its Winnercomm Inc. Business Segment

Outdoor Channel Holdings Announces Management Changes at its Winnercomm Inc. Business Segment

Senior Leadership Transition Follows Cost Reduction Initiatives

TEMECULA, Calif., Nov. 19 /PRNewswire-FirstCall/ -- Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) today announced a number of senior management changes at its Winnercomm Inc. business segment. These executive appointments are consistent with Outdoor Channel's efforts to integrate its Winnercomm business and constitute the next strategic step following a previously announced cost reduction plan.

   The senior management changes are effective immediately and as follows:     --  Jim Wilburn, founder of Winnercomm, has been named Chairman of       Winnercomm and will report directly to Roger Werner, President and CEO       of Outdoor Channel Holdings.     --  Jason Kays has been named Chief Executive Officer of Winnercomm and       will report directly to Tom Hornish, Chief Operating Officer of       Outdoor Channel Holdings.     --  Marc Kidd has been named President of Media Sales for Winnercomm and       Outdoor Channel Holdings. He will report directly to Mr. Werner.   

"These leadership changes are part of our ongoing integration efforts to align Winnercomm with the broader Outdoor Channel strategy, bolster Winnercomm's management strength, and capture and drive synergies between the two businesses," said Roger Werner, President and Chief Executive Officer of Outdoor Channel Holdings. "Jim Wilburn and I have been friends and colleagues for over 25 years. He is one of the smartest and most effective independent producers in the sports television industry and I am thrilled to have him working alongside me in the development and expansion of Outdoor Channel's portfolio."

Mr. Werner continued, "Jason Kays has served Winnercomm with distinction since joining the company over three years ago and we are excited to welcome him to his new position. Marc Kidd brings a solid background in high level sports sponsorship sales to Outdoor Channel at a time when this type of experience is critical to the ongoing development of major new client relationships outside our traditional base of endemic advertisers. Moving forward, we are highly confident in this senior management team and its ability to help execute our integration strategy and best position Winnercomm and Outdoor Channel for future growth."

In his new role as Chairman of Winnercomm, Mr. Wilburn will lead a variety of strategic business development efforts across the corporation, designed to deepen Outdoor Channel Holdings' position as market leader in the Outdoor segment and also expand Winnercomm's footprint in related service segments. Mr. Wilburn founded Winnercomm in 1982, and has been instrumental in the evolution of cable television programming and media sponsorship in several niche sports segments, including horseracing, rodeo, and outdoors.

As Chief Executive Officer of Winnercomm, Mr. Kays will be responsible for day-to-day operations of the Winnercomm subsidiary, as well as the Skycam and Cablecam business units, industry leading providers of aerial camera services to a variety of sports leagues and networks, including ESPN, NFL Network, Fox, NBC and CBS. Mr. Kays joined Winnercomm in 2006 and previously served as the company's Chief Operating Officer. Prior to joining Winnercomm, Mr. Kays held key leadership positions with a variety of media companies, including Belo Corporation.

In his new role, Mr. Kidd will be responsible for Advertising and Sponsorship Sales for both Outdoor Channel and Winnercomm. Prior to joining Winnercomm full time, Mr. Kidd served as President and COO at Host Communications, Inc and helped pioneer the Corporate Sponsorship business for the college sports and the NCAA.

Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings acquired certain assets of Winnercomm Inc. and its related entities in January of 2009.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Safe Harbor Statement

Statements in this news release that are not historical are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, including statements, without limitation, about our expectations, beliefs, intentions, strategies regarding the future long-term value of the company resulting from the company's current actions or strategic initiatives and the future anticipated value of Outdoor Channel to our audience, distributors and advertisers. The company's actual results could differ materially from those discussed in any forward-looking statements. The company intends that such forward-looking statements be subject to the safe-harbor provisions contained in those sections. Such statements involve significant risks and uncertainties and are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements. Such factors include but are not limited to: (1) service providers discontinuing or refraining from carrying Outdoor Channel; (2) a decline in the number of viewers from having Outdoor Channel placed in unpopular cable or satellite packages, or increases in subscription fees, established by the service providers; (3) liabilities resulting from an aerial camera falling; (4) a decrease in advertising revenue as a result of a deterioration in general economic conditions; (5) managing the company's growth and the integration of acquisitions; and other factors which are discussed in the company's filings with the Securities and Exchange Commission. For these forward-looking statements, the company claims the protection of the safe harbor for forward-looking statements in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

First Call Analyst:
FCMN Contact:

Source: Outdoor Channel Holdings, Inc.

CONTACT: For Company: Tom Hornish, Chief Operating Officer,
+1-951-699-6991, ext. 104, thornish@outdoorchannel.com, or For Investors: Brad
Edwards, Brainerd Communicators, Inc., +1-212-986-6667, edwards@braincomm.com,
or For Media: Nancy Zakhary, Brainerd Communicators, Inc., +1-212-986-6667,
nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/

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Profile: International Entertainment