Logo Rounds Out 2009 With the Launch of Its Online 'Year in Review' Video Hub for Lesbian and Gay Visitors and Their Family and Friends

Logo Rounds Out 2009 With the Launch of Its Online 'Year in Review' Video Hub for Lesbian and Gay Visitors and Their Family and Friends

Library of Online Video Reaches 28,000 Clips, as the Logo Constellation Becomes the Highest-Trafficked, Wholly-Owned Family of Web Sites Serving the LGBT Community in 2009* User Engagement Soars as Average Monthly Unique Visitors and Average Monthly Video Streams Up 11% and 97%, Respectively

NEW YORK, Nov. 19 /PRNewswire/ -- Logo, a unit of Viacom's MTV Networks (NYSE:VIA) (NYSE:VIA.B) , announced today the launch of LOGOonline.com's "Year in Review" video hub, featuring the best Logo video content of 2009. The launch tops off a year of tremendous growth for the network as its online properties including, LOGOonline.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com reached new highs. The constellation of sites house close to 28,000 clips and over 2,500 hours of video online, making LOGOonline and its sister sites the premiere destination for online video geared toward the LGBT audience. The Logo Constellation currently stands as the highest-trafficked, wholly-owned family of sites serving the LGBT community in 2009*.

User engagement with the Logo Constellation soared in 2009, as the average monthly time spent per unique visitor reached a staggering 46 minutes. On average, LOGOonline users consumed nearly 4 video streams per visit (Omniture). Additionally, year-to-date, average monthly unique visitors and average monthly video streams to the Logo constellation are up 11% and 97%, respectively above the same time period in 2008 (Omniture). The 2009 "Year in Review" hub, which launches Friday, November 20, houses several playlists that highlight the best music, movies, pop culture and Logo programming of the year.

   Select "Year in Review" playlists include:    --  "NewNowNext Music: The Best of 2009"   --  Top 5 Most Outrageous RuPaul Moments" from Logo's breakout series       "RuPaul's Drag Race"   --  "Top 5 Short Films of 2009," all focusing on LGBT themes   --  "Top 5 Travel Destinations" that appeal to lesbian and gay travelers    --  "The Click List: 2009 Top 10 Videos"   

"Logo has quickly become a leader in the LGBT digital space by offering fans a tremendous amount of online video, editorial commentary and pop culture moments that can't be found anywhere else," said Lisa Sherman, Executive Vice President and General Manager, Logo. "From the high-energy fun and drama on 'RuPaul's Drag Race' to the first-hand reporting at the Prop 8 hearings, LOGOonline has continued to deliver compelling, informative and entertaining content to online users. We look forward to continued growth and success as we plan for the biggest stories, events and entertainment of 2010 that will appeal to our gay and lesbian audience and their family and friends."

   * According to Comscore, through October, 2009.    About Logo:  

Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment gay and lesbian-themed network, from MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) . Launched in 2005, Logo's cable channel is in more than 39 million homes across the United States and is complemented by a federation of online properties, including LOGOonline.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.

   CONTACTS:    Erica Cantwell Sahin              Michael Barrett   erica.cantwell@VH1.com            michael.barrett@logostaff.com   212-846-3683                      212-654-3060  

First Call Analyst:
FCMN Contact:

Source: Logo

CONTACT: Erica Cantwell Sahin, erica.cantwell@VH1.com, +1-212-846-3683;
or Michael Barrett, michael.barrett@logostaff.com, +1-212-654-3060

Web Site: http://www.logoonline.com/

---

Profile: International Entertainment