Anvil Knitwear Named Official T-Shirt Supplier of YO GABBA GABBA! LIVE: THERE'S A PARTY IN MY CITY

Anvil Knitwear Named Official T-Shirt Supplier of YO GABBA GABBA! LIVE: THERE'S A PARTY IN MY CITY

NEW YORK, Nov. 19 /PRNewswire/ -- S2BN Entertainment is proud to announce Anvil Knitwear as the official t-shirt supplier for YO GABBA GABBA! LIVE: THERE'S A PARTY IN MY CITY 2009. The live tour is produced by S2BN in conjunction with W!LDBRAIN, producers of Yo Gabba Gabba!. Anvil Knitwear will supply all youth and adult organic tees for the 2009 tour and will introduce organic toddler tees into the collection for the upcoming 2010 tour.

S2BN Entertainment has partnered with Anvil Knitwear to offer YO GABBA GABBA! LIVE: THERE'S A PARTY IN MY CITY audience members the opportunity to be one of Anvil's first customers to receive youth T-shirts that can be tracked by individual lot numbers on Anvil's new website TrackMyT.com. TrackMyT.com, which launched on November 12, shows the journey of each youth t-shirt from the organic or conventional cotton farm where it's sourced, to the facilities where it's made. At the end of the journey, the site reveals the shirt's carbon footprint, including the carbon contribution of washing and wearing, and tips for how kids can reduce their own environmental footprints. The site also provides educational lesson plans for parents and teachers to help kids learn more about sustainable living.

"We're delighted that our long-standing relationship with S2BN Entertainment has opened the door for us to connect the Yo Gabba Gabba! audience with our AnvilOrganic® t-shirt and offer them a fun and educational experience on TrackMyT.com," stated Anthony Corsano, Anvil's CEO, "The idea was to teach kids, parents and educators how to be more environmentally responsible one t-shirt at a time."

"We are excited to partner with Anvil to offer Yo Gabba Gabba! fans an earth-friendly, sustainable, premium product at an affordable price," said Mike Luba, S2BN Entertainment's President of Music and Family Entertainment. "We believe Yo Gabba Gabba!'s creative minds and Anvil's superior products make a winning combination to memorialize this sensational show."

YO GABBA GABBA! LIVE: THERE'S A PARTY IN MY CITY kicked off its 2009 tour on November 14 and 15 in Los Angeles and will makes it way to New York City (November 21), Dallas (November 28) and wrap in Chicago (December 5). Tickets are still available for the Chicago performances via Ticketmaster.com and tickets are available the Dallas performances on Tickets.com. Children under one year of age will be admitted free to sit on a parent's lap. For more information about the live tour and merchandise, please visit www.YoGabbaGabbaLive.com

YO GABBA GABBA! LIVE: THERE'S A PARTY IN MY CITY is the first live U.S. touring show for the hit children's program, which was created by Christian Jacobs and Scott Schultz and is produced by The Magic Store and W!LDBRAIN. Jon Berrett and Michael Polis are executive producers for the television series. The live-action U.S. stage production, directed by Glenn Orsher, is inspired by the award-winning television series, and has a broad appeal among preschoolers, parents, teens and adults. DJ Lance Rock and everyone's favorite cast of characters - Brobee (the little green one), Foofa (the pink flower bubble), Muno (the red Cyclops), Plex (magic robot) and Toodee (the blue cat-dragon) will rock out to their favorite songs from the groundbreaking series, while special guests show off their "dancey dance" moves. This state-of-the-art production is an interactive experience that will offer audience members of all ages the chance to bring the characters to life when they say the magic words, "Yo Gabba Gabba!"

YO GABBA GABBA! premiered in the U.S. on Nickelodeon in August, 2007 and currently ranks as one of the most popular series on television. YO GABBA GABBA!, was voted as one of the best new shows on television by TIME magazine, won a BAFTA Award in 2008, was awarded the "Outstanding Achievement in Children's Television" Award by the Television Critics Association and is a two-time Emmy® nominee. YO GABBA GABBA! recently released their first CD YO GABBA GABBA! MUSIC IS AWESOME, now on shelves nationwide.

YO GABBA GABBA! infuses retro-style and beat-driven music to teach simple life lessons through music. Today's most popular names in movies, television, music and sports flock to guest star in the groundbreaking show, including Jack Black, Rachel Dratch, Melora Hardin, Tony Hawk, Biz Markie, Jack McBrayer, MGMT, Mark Mothersbaugh, The Roots, Andy Samberg, Amy Sedaris, The Shins, Amare Stoudemire, The Ting Tings, Jimmy Eat World and Elijah Wood, among others. YO GABBA GABBA! toys, apparel and other merchandise are sold in stores nationwide in the U.S. and have skyrocketed in popularity. The series completed shooting its third season in the U.S. and airs in several major international territories, including Australia, Canada, Israel, Latin America, New Zealand, South Africa and the U.K. YO GABBA GABBA! is recommended as a trusted program for preschoolers by The Smart Television Alliance, a non-profit organization comprised of leading non-profit children's media organizations including Common Sense Media, Parents' Choice Foundation, Parents Television Council and Coalition for Quality children's Media: KIDS FIRST!. The series airs three times a day, seven days a week on Nick Jr. Visit www.yogabbagabba.com.

About S2BN Entertainment

S2BN Entertainment is a leading innovative and diversified international family and event entertainment company that develops and delivers extraordinary experiences and products for our customers and clients. S2BN Entertainment specializes in the acquisition, development and production of high caliber touring exhibitions, unique live music tours and events, theatrical performances, multimedia product offerings and merchandising and licensing partnerships. S2BN Entertainment has executed multiple merchandise and licensing deals with an exceptional roster of top music artists and brands. Recently S2BN Entertainment signed an exclusive 3 year merchandise deal with Pink Floyd extending their longstanding 30 year business relationship.

About Anvil Knitwear

Anvil Knitwear, Inc., a socially and environmentally responsible manufacturer of sportswear and accessories, is a leader in the sustainable apparel industry with its AnvilOrganic®, AnvilRecycled(TM) and AnvilSustainable(TM) brands. Anvil was ranked as the world's sixth-largest organic program for 2008 and the largest domestic purchaser of U.S.-grown certified organic cotton and transitional cotton (cotton in conversion to organic farming methods). Anvil offers 16 affordable eco styles made from a variety of fibers such as certified organic cotton, transitional cotton, recycled cotton, and recycled PET bottles and blends, as well approximately 70 traditional styles. Anvil's website www.TrackMyT.com offers educational information on the making of its youth tees. For more information about Anvil, please visit www.anvilknitwear.com and www.anvilcsr.com.

About W!LDBRAIN

Founded in 1994, W!LDBRAIN (www.wildbrain.com) is an award-winning entertainment company that develops and produces unique and compelling content across the media spectrum. W!LDBRAIN also creates and distributes collectible merchandise through its sister company, Kidrobot, planet Earth's premier creator and retailer of limited edition toys, clothing, mini-figures, artwork and books. The studio and its creative team have consistently won top industry awards. In film, W!LDBRAIN won an Annie for its computer graphics short film Hubert's Brain. In television, the studio has produced an exceptional slate of programming, including the hit series Yo Gabba Gabba!, and Higglytown Heroes, the top-rated and critically acclaimed animated Disney Channel series. The studio is in development on The Ricky Gervais Show, an animated series for HBO and produced TEAM SMITHEREEN in the short-form category. W!LDBRAIN has received Clios, Addys, BDA Awards and Annies for their commercial work, reinvigorating classic brands for leading companies including The Coca-Cola Company, Honda, Kraft and Nike. The studio has also gained national attention for their animation work on behalf of Esurance and Virgin America.

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Source: Anvil Knitwear, Inc.

CONTACT: Molly Malloy, +1-212-704-4593, molly.malloy@edelman.com

Web Site: http://www.anvilknitwear.com/

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Profile: International Entertainment