ISCO Releases Motorized Sled at CEDIA 2008

ISCO Releases Motorized Sled at CEDIA 2008

All-New Sled to Support 10 Lb Gorilla Lens

ATLANTA, Sept. 4 /PRNewswire/ -- ISCO USA Inc., distributor of ISCO's superior quality optical lenses and anamorphic attachments used in digital, traditional cinema and home theater projection, today announced the release and immediate availability of the ISCOSCOPE II Motorized sled. The sled automates the movement of an anamorphic lens into and out of the light path of a projector quickly and with repeatable precision every single time, eliminating great inconvenience and distraction to the home theater experience. Now also CE Certified for sale in Europe, the ISCOSCOPE II Motorized Sled is available to AV dealers, custom installers and distributors for next day shipping within the US. The MSRP will be $4,100. Visitors to CEDIA 2008 can see live demos of the motorized sled at the ISCO booth # 828.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080904/CLTH004 )

Over a year in testing and development, the ISCOSCOPE II Motorized Sled is professionally engineered and designed for heavy handling and increased longevity. A stylish, fully automated anamorphic lens transport system, it features quality engineering, stainless steel bearing components and mechanical improvements to the tensioning system, and has been tested for a much longer lifespan. Other important features include:

-- Heavy-Lens Capable Design. The sled, which weighs 12lbs, is designed to comfortably move light or heavy lenses such as the 10lb ISCO 1.33x Anamorphic Attachment IIIL, the heaviest high-end home cinema projector lens on the US and international market today.

-- Speed. Tested beyond a 30-year service life, its quick-change slide on / off capability lets consumers change to or from a "scope" aspect on the fly, in just 1.2 seconds.

-- Precision Movement. Operated by infra-red remote control, RS232, or 12V trigger inputs, a new, precision synchronous drive belt system delivers smooth, fluid movements and quieter motion, moving lenses in repeatable, accurate positioning to one thousandth of an inch. Also, any shocks to the lens due to rapid movement are totally eliminated by detailed control of acceleration or deceleration curves.

The sled features sleek curved styling and compact design. Its flat main body dimensions of around 20 x 4 x 1 inches can be universally adapted to any anamorphic lens and integrates easily into today's modern, high end home theaters.

"Over the last couple of years AV Installers and manufacturers have expressed the desire to eliminate fixed mounts, bulky attached boxes, cumbersome control cables and control boxes with a turnkey anamorphic solution which includes a motorized sled that can easily switch projection from 16.9 to Cinemascope format automatically," said Brian Ludvigsen, president, ISCO USA Inc. "The ISCOSCOPE II Motorized sled was designed specifically to meet this challenge and we expect it to be the hot accessory for avid home theater fans," he added.

About ISCO

Founded in 1936, privately-held ISCO / B+W Filterfabrik GmbH & Co KG is a manufacturer of superior quality optical products such as digital, traditional cinema and home theater projection lenses and anamorphic attachments; photo-taking lenses for 35 mm film cameras; viewfinders for professional film, TV and video production; and custom design industrial optical products such as machine vision, measurement, laser and medical device components. For over 70 years the ISCO brand has stood for the highest quality in cinema lens technology. The company holds several international patents, has pioneered many industry firsts and been recognized with three Technical Achievement Awards by The Academy of Motion Picture Arts and Sciences in 1978, 1989 and 2001 respectively, for its cinema projection lenses. ISCO's commercial and residential products are available worldwide from leading manufacturers including Christie Digital, Bang & Olufsen, Barco, NEC, Strong International, Marantz, Digital Projection, Planar Systems and SIM2; through a distributor network in more than 50 countries across five continents; and via direct sales through the company's factory in Gottingen, Germany and though ISCO USA Inc. in Atlanta, Georgia. For more information visit www.isco-usa.us .

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080904/CLTH004
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: ISCO USA Inc.

CONTACT: Brian Ludvigsen of ISCO USA Inc., +1-678-420-3473,
info@isco-usa.us; or Helga Ojinmah of Helios Communications Inc.,
+1-770-444-3969, helga@helioscomm.com, for ISCO USA Inc.

Web site: http://www.isco-usa.us/
http://www.cedia.net/expo

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Profile: International Entertainment