Alterna'TV Announces Launch of Alterna'TV Select

Alterna'TV Announces Launch of Alterna'TV Select

New Business Unit to Offer Best "a la carte" Spanish-Language Programming to U.S. Broadcasters

MEXICO CITY, Oct. 17 /PRNewswire/ -- Expanding the scope of its programming services, Alterna'TV -- one of the most diverse channel distributors of Latin American television in the United States -- announced today the launch of Alterna'TV Select. The new business unit was developed to complement the company's concurrent channel sales with a robust menu of programming options. Debuting on October 22, 2007, Alterna'TV Select will offer U.S. broadcasters the ability to customize their own Spanish-language programming lineups to meet the specific needs of their customer demographics.

"Alterna'TV Select is like a TV programming convenience store for U.S. broadcasters," said Leonardo Alvarado, General Director of Alterna'TV. "Stations will now have the ability to pick and choose exactly the first-rate programming they want and create their own customized Spanish-language channel."

Through Alterna'TV's state-of-the-art technology, broadcasters will now have the control and flexibility to fine-tune their programming lineup. By purchasing blocks of time, rather than specific shows, broadcasters can easily switch out what their audiences respond to and watch, all through the company's Satmex 5 satellite service.

Broadcasters will be able to choose content from an array of regions throughout Mexico and South America, and a wide variety of programming genres, such as local news shows, documentaries, music videos, sports, general entertainment programs and scripted series.

ALTERNA'TV distributes in the U.S. Spanish-language channels that have been carefully selected as the leaders in their country of origin, such as: ONCE MEXICO, MEXICO 22, ECUAVISA INTERNACIONAL, NDTV THE DOMINICAN CHANNEL, CB TELEVISION MICHOACAN, LATINOAMERICA TELEVISION, MEXICANAL, AYM SPORTS and MI CINE. The ALTERNA'TV channels offer programming in different genres that include documentaries, art and culture, news, music, children's programming, cooking, and entertainment in general. Please visit the website at www.alternatv.com.mx to learn more about ALTERNA'TV.

Source: Alterna'TV

CONTACT: Media, Melissa Ford, Priority Public Relations, +1-661-964-
0333, Melissa@prioritypr.net, for Alterna'TV

Web site: http://www.alternatv.com.mx/

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Profile: International Entertainment