John Sullivan Joins QVC as Executive Vice President and Chief Information Officer; Rob Cochran Assumes Newly Created Role of Chief IT Technical Officer

John Sullivan Joins QVC as Executive Vice President and Chief Information Officer; Rob Cochran Assumes Newly Created Role of Chief IT Technical Officer

WEST CHESTER, Pa., Oct. 17 /PRNewswire/ -- QVC, Inc. announced today a change in its Information Technology (IT) organization that combines a new leader's operational background and vision for the future with a QVC veteran's considerable knowledge and experience.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070923/NESU001LOGO )

John Sullivan has joined the company as Executive Vice President and Chief Information Officer. In his new role at QVC, Sullivan will oversee all aspects of QVC's Information Technology department, including Applications Development, Technology, Production Services and Telecommunications. He is also responsible for the strategic use of technology and information within the organization to increase revenues, reduce costs and improve efficiencies.

Prior to joining QVC, Sullivan spent 11 years with Liz Claiborne, Inc. where he most recently served as Senior Vice President of Sourcing, Service, Systems/Chief Information Officer. He began his career there as Vice President of Information Systems & Customer Service and progressed into various leadership positions. Prior to Liz Claiborne, Sullivan held various IT leadership positions at Goody's Family Clothing, Ames Department Stores, Johnson & Associates and Knapp Shoes.

"John's broad operational experience and his outstanding leadership skills will be very valuable to QVC's IT team as we continue to build our organization in support of QVC's core business," said Meade Rudasill, QVC's Chief Operating Officer to whom Sullivan will report.

The CIO position was previously held by Rob Cochran who assumes a newly created position of Chief IT Technical Officer. As QVC moves into the future, the removal of legacy systems and the introduction of new mobile technologies and applications development becomes critical. In this role, Cochran will lead that technology aspect of the company's IT infrastructure team. Cochran has been with QVC since 1987.

"Rob's passion for results and his strong leadership skills have been instrumental in QVC's overall success," said Rudasill. "His exceptional knowledge of the QVC business, combined with his technical talents, will be tremendously helpful to John and we will rely on Rob's counsel and experience during this transition period."

EDITOR'S NOTE: Headshots of Sullivan and Cochran are available upon request.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA) , is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 21-year history.

   CONTACT:   Bonnie Clark                      Kate Kirsch              Bonnie_Clark@QVC.com              Kathleen_Kirsch@QVC.com              484-701-1647                      484-701-1048  

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070923/NESU001LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: QVC, Inc.

CONTACT: Bonnie Clark, +1-484-701-1647, Bonnie_Clark@QVC.com or
Kate Kirsch, +1-484-701-1048, Kathleen_Kirsch@QVC.com, both of QVC, Inc.

Web site: http://www.qvc.com/

---

Profile: International Entertainment