Spike TV's Ultimate Fight Night Live and The Ultimate Fighter 2 Scored Nearly Two Million Viewers

Spike TV's Ultimate Fight Night Live and The Ultimate Fighter 2 Scored Nearly Two Million Viewers

Network Delivered More Men 18-34 Than YAGO (9:00 - 11:00 PM, ET/PT)

NEW YORK, Oct. 4 /PRNewswire/ -- Last night, Monday, October 3, Spike TV garnered nearly two million viewers for its Ultimate Fight Night Live special and the weekly series The Ultimate Fighter 2.

"This is a sport on a rising curve," says Kevin Kay, General Manager Spike TV. "We set out to provide an action-packed night of programming and our strategy worked in reaching male viewers."

Ultimate Fight Night Live, which telecast from 9:05-11:00 PM, ET/PT, drew a 1.6 HH/1.4 million homes. In the network's key demos, with Men 18-49, the two-hour special scored a 2.1/1.1 million viewers; and with M 18-34, it earned a 2.6/670,000 viewers. Total viewers (P2+) reached 1.9 million.

During this time period the network delivered close to 15% more Men 18-34 than a year ago.

Immediately following the special was the weekly premiere episode of The Ultimate Fighter 2 from 11:00 PM - 12:01 AM, ET/PT, which had 1.3 HH/1.2 million households. With Men 18-49, the series scored 2.1/1.1 million viewers; and with Men 18-34 it garnered a 2.8/718,000 viewers, the series' highest M 18-34 rating to dates. The series attracted 1.9 million viewers P2+ as well.

Spike TV is available in 88 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE:VIA)(NYSE: VIA.B).

Source: Spike TV

CONTACT: Robert Pini, +1-212-767-8621, Debra Fazio, +1-212-767-8649, or Bobby Amirshahi, +1-310-407-4727, all of Spike TV

Web site: http://www.spiketv.com/

------- Profile: Ent