The New Hollywood.com Website Launches

The New Hollywood.com Website Launches

Hollywood.com Offers Consumers Access to Vast Entertainment Database with Intelligent Search, Exclusive Podcasts, and Compelling Video and Features

SANTA MONICA, Calif., Oct. 17 /PRNewswire/ -- Building on its signature name and experience as one of the leading entertainment destinations on the Internet, Hollywood.com (http://www.hollywood.com/) has completely transformed its site to offer users an unparalleled entertainment experience. With searchable databases containing millions of entertainment-oriented records and listings combined with contextualized movie, television and celebrity features, photos, video and current news, consumers have a vast amount of entertainment information from a single source. Hollywood.com is owned by Hollywood Media Corp. (NASDAQ:HOLL) and has seen a significant increase in the number of monthly unique users visiting the site compared to last year.

(Logo: http://www.newscom.com/cgi-bin/prnh/20051014/FLHWOODLOGO )

"With one of the most intuitive Internet addresses for entertainment, Hollywood.com was a pioneer in the creation and delivery of entertainment news and information online," said Laurie Silvers, President, Hollywood.com. "Now, by packaging relevant, deep movie, TV and events data and editorial coverage, in combination with our intelligent search capabilities, we have created a powerful new product. This is not merely an extension or expansion of the old Hollywood.com, but an entirely new site built from the bottom up. Based on overwhelmingly positive focus group results of the new Hollywood.com site, we expect consumers to be thrilled to have access to intelligent search and entertainment news and information from a single destination."

Robust Entertainment Database

Hollywood.com integrated entertainment data from its vast databases to create the new site. The new Hollywood.com database features:

-- 1.3 million complete person records -- 1.5 million filmographies with cast and crewmembers complete with milestones, awards, education, companions and family members -- TV quality trailers, interview junkets, premieres, events, and specials -- 45,000 official studio version synopses of films released in the past 20 years -- Over 25,000 original photos of actors, actresses and celebrities -- Movie showtimes for over 35,000 screens in the U.S. -- TV episodic data and viewership ratings -- Events data with detailed information includes showtimes for live entertainment in the top 200 markets nationwide, including concerts and live music, sporting events, festivals, fairs and live theater.

Powerful Intelligent Search

Hollywood.com deployed a new and advanced Search function. This intelligent Search technology learns from users' behaviors and continuously improves, delivering quality results with the most important information.

Search capabilities include: -- Alternative search suggestions that help users refine their search and suggests additional search terms such as actors and features related to the original search -- Searchable archives offer multiple years of celebrity and movie related news, photo galleries, articles and features

Hollywood.com Expanded News and Features

Hollywood.com covers dozens of entertainment-related news stories per day and archives thousands of stories. The new site includes an entertainment news ticker on its home page. Hollywood.com also features box office results including weekend and cumulative totals with a comprehensive analysis. Editorial includes thousands of original Hollywood.com features including event coverage, film set visits, and celebrity and pop culture stories.

Hollywood.com Podcasts

The new Hollywood.com also publishes audio podcasts of its original content, including celebrity interviews and columns. Through the audio podcasts, consumers can subscribe to feeds using "podcatching" software which periodically checks for and downloads new content automatically. Some podcatching software is also able to synchronize podcasts to portable music players. The same technique can deliver Hollywood.com's numerous video files. Hollywood.com is currently offering podcasts of "Interviews with the Stars," "Movie Reviews" and "Hollywood Unedited," containing uncut and exclusive celebrity interviews.

Hollywood.com User Blogs and Moblogging

Hollywood.com will also offer registered users the opportunity to create and maintain a blog via a personalized My.Hollywood.com platform. Blogs may be customized by users to include photos, colors, hotlinks to entertainment references and more. These blogs may be converted into XML feeds for easy and real-time syndication Internet-wide. Moblogging, the ability to post to a blog from an email or SMS-enabled device, is also supported.

Laurie Silvers concluded, "This complete transformation of Hollywood.com, based on extensive consumer research and planning, was specifically designed to improve users' overall experience and site stickiness. We expect that the features within the new Hollywood.com will encourage users to spend additional time on the site, perusing new features and exploring the additional information. This is expected to increase both the number of users visiting the site as well as the number of pages viewed by each user. With more page impressions available for sale to advertisers, we expect to be able to increase the number of ads sold on Hollywood.com and grow ad revenue."

About Hollywood Media Corp.

Hollywood Media Corp. (NASDAQ:HOLL) is a leading provider of news, information and ticketing covering the entertainment and media industries. On the strength of its history in developing comprehensive entertainment industry databases, as well as its major strategic partners and unique content, Hollywood Media has launched a network of media businesses. Hollywood Media's Data Business includes CinemaSource, EventSource, ExhibitorAds and Baseline/StudioSystems. Hollywood Media's Broadway Ticketing business includes Broadway.com, 1-800-Broadway and Theatre Direct International. These services supply media outlets with specific information on entertainment events, such as movies, live theater and concerts, and sell tickets for Broadway shows. Hollywood Media's businesses also include an intellectual property business, as well as Hollywood.com and a minority interest in MovieTickets.com. In addition, Hollywood Media owns and operates the cable television network, Hollywood.com Television.

Statements in this press release may be "forward-looking statements" within the meaning of federal securities laws and are based on current management expectations. Actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to potential risks and uncertainties including, but not limited to, our ability to realize anticipated revenues and cost efficiencies, our ability to compete with other media, data and Internet companies, technology risks and other risks and factors described in Hollywood Media Corp.'s filings with the Securities and Exchange Commission including our Form 10-K for 2004 as amended.

Photo: http://www.newscom.com/cgi-bin/prnh/20051014/FLHWOODLOGO Source: Hollywood.com

CONTACT: Melissa Zukerman, +1-310-407-0361, or Melissa@zukermanpr.com, for Hollywood.com

Web site: http://www.hollywood.com/

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