Players Network and GWIN, Sports Handicapping Leader, Enter Deal to Co-Produce Original Gaming Lifestyle Programming

Players Network and GWIN, Sports Handicapping Leader, Enter Deal to Co-Produce Original Gaming Lifestyle Programming

New Shows Expand Players Network's Portfolio of Programming for its Multiple Distribution Platforms

LAS VEGAS, Oct. 17 /PRNewswire-FirstCall/ -- The Players Network, Inc. (BULLETIN BOARD: PNTV) , the leading media company in the gaming lifestyle category and GWIN, Inc. (BULLETIN BOARD: GWNI) , America's only publicly- traded sports handicapping and information company, in association with Cool Hand Root, LLC, announced today an agreement to co-produce a series of new and original programming based on the booming gaming lifestyle category. The first two series, "Inside Vegas: Behind the Money" and "Cool Hand Root" will begin production at Players Network Studios in the fourth quarter this year.

Executive produced by best-selling author and world-renowned sports handicapper Wayne Allyn Root and Michael Berk, Players Network's President of Programming and the Executive Producer of Baywatch, the shows will be distributed through the company's multiple distribution platforms including its Players Network VOD Channel on Comcast, its Broadband Internet Site, HomeVideo, In-Room and on Mobile media. Each program will be supported through sponsorships and advertising; and, the company also expects to package the shows for direct sale to a broad range of media outlets, both domestically and internationally, including mainstream broadcast and cable television networks. The company established the multiple platform revenue model with its successful "World Series of Poker(R)" programming in July.

"Players and GWIN have the combined experience and credibility in the gaming world to create shows to fill the world's seemingly insatiable appetite for Vegas and gambling entertainment," said Wayne Allyn Root, CEO of GWIN. "Viewers across the globe want a piece of the glamour of Las Vegas and the player's lifestyles, and with this venture, we can provide a never-ending supply of gaming programming for Players Network's multiple distribution vehicles."

"Wayne Allyn Root is a unique voice in the gaming world and Players Network is looking forward to creating, producing and distributing these original and impactful programs in partnership with GWIN," added Michael Berk. "We see this venture as a significant co-branding opportunity that will generate revenue not just in production, but in many ancillary areas as well."

About the Programming:

"Inside Vegas: Behind the Money" will be a series based on the businesses, CEOs and entrepreneurs behind the mega-success of Las Vegas -- the entertainment, gaming, and tourism capital of the world. These will feature "on site" interviews with the power players, business leaders, gaming moguls and entrepreneurs behind all the glitz, glamour and sex appeal. These are the people that have made Vegas into what USA Today recently called "the new economic engine of America." The show will take an inside look at many of the most famous businesses of Las Vegas: the world famous resort casinos, luxury residential developments, nightclubs, restaurants, gentleman's clubs, golf courses, and spas that prove that "The money that you bring to Vegas, stays in Vegas!"

"Cool Hand Root" -- Wayne Allyn Root, dubbed "The Face of Las Vegas Gaming," and the Executive Producer and one of the stars of the new primetime Spike TV series "King of Vegas" will host. A professional sports gambler and handicapper who has authored books such as "Root on Risk: Betting to Win on Sports" and "The Zen of Gambling" will present an inside look at the lives, personality & lifestyles of the best & biggest poker players and professional gamblers in the world. Wayne will conduct in-depth, one- on-one interviews with professional gamblers, poker players, world champion sports gamblers and handicappers, and gambling celebrities. Cool Hand Root will also take viewers inside their lives - with a look at their homes, cars, offices, and lifestyles, including "day in the life of" shows and invaluable gambling tips.

About Players Network:

Players Network is the leading gaming lifestyle company that produces gaming-centric entertainment and information and distributes that content via its Players Network VOD Channel on Comcast (launching November 8th) its Broadband Network, http://www.playersnetwork.com/, DVD Home Video, Hotel Casino Private In-Room Networks and Mobile Phones. The company has a 10-year history of providing consumers with gaming content and businesses with strategic partner services in Las Vegas, Atlantic City, and the greater US gaming community.

About GWIN and Wayne Allyn Root:

GWIN is America's only publicly-traded sports handicapping and information company. Its media properties include the national television property Wayne Allyn Root's WinningEDGE on Superstation WGN, a national radio show of the same name, Internet sites http://www.winningedge.com/ and http://www.ewinners.com/, and an opt-in daily eNewsletter. The company has announced its intent to change its name to VegasEDGE Entertainment to capitalize on its diversification from sports handicapping into gaming programming and production, international gaming advice and the popular arena of poker. GWIN recently announced the largest TV sponsorship deal in Company history. Chairman & CEO Wayne Allyn Root, a well-known TV gaming personality, is the author of "The Zen of Gambling" (Penguin/Tarcher), as well as his newest book, "MILLIONAIRE REPUBLICAN" (Penguin/Tarcher), which has become an Amazon #1 Personal Finance Best Seller.

Forward-looking statements in this report are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

For Further Information: Players Network Public Relations: Jonalyn Morris, Bender/Helper Impact (310) 473-4147

Players Network Investor Relations: David Kol, (702) 895-8884

GWIN, Inc. Douglas Miller, (702) 967-6000

Source: Players Network, Inc.

CONTACT: Public Relations: Jonalyn Morris, Bender/Helper Impact, +1-310-473-4147, or Investor Relations: David Kol, +1-702-895-8884, both for Players Network, Inc.; or Douglas Miller of GWIN, Inc., +1-702-967-6000

Web site: http://www.playersnetwork.com/ http://www.winningedge.com/ http://www.ewinners.com/

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