DISH Network Renews Exclusive Agreement With Turner Media Group for Advertising Sales

DISH Network Renews Exclusive Agreement With Turner Media Group for Advertising Sales

TMG's Turner Advertising Group Extends Ad Rep Agreement With Satellite TV Provider After Seven Consecutive Years

DENVER, Oct. 17 /PRNewswire/ -- Turner Media Group (TMG) announced today it has extended its exclusive third-party, advertising representation agreement with EchoStar Communications Corporation and its DISH Network satellite TV service. Turner Advertising Group (TAG), a division of TMG, works in conjunction with DISH Network's internal advertising division to represent advertising time on the largest and most advanced interactive television advertising platform in the world. The announcement was made today by Gary Turner, president and CEO of Turner Media Group, and Michael Neuman, president of EchoStar's DISH Network.

"TMG continues to be a top advertising innovator and a leader in the development of customized media solutions across DISH Network's advanced platform," said EchoStar's Neuman. "TMG has helped DISH Network raise the bar in television advertising and remain the leader in iTV enabled advertising. We're very excited to extend our working relationship with TMG and confident that their efforts will continue to result in substantial growth of our general market, direct response and interactive advertising businesses."

Advertisers such as major automotive companies and movie studios have shifted advertising dollars from traditional television advertising to DISH Network to take advantage of the unsurpassed technology and response available via DISH Network's more than 10 million interactive TV enabled households. This includes the ability for DISH Network customers nationwide to access short and long form advertising, video-on-demand capabilities, static and dynamic banners, localized text input, and a response network that allows viewers to request brochures or additional information via their remote control.

"What we have accomplished in the last seven years with EchoStar is historic and has set a precedent for what we will accomplish together now and in the future," said Turner. "Our history of success and expectations for the future is changing the way media is bought, sold and experienced. DISH Network has built the most robust television advertising platform today, and we are very excited to continue to generate double digit growth for DISH Network and phenomenal results for the advertising community."

About Turner Ad Group

Turner Ad Group is the advertising representation division of Turner Media Group. As a full-service advertising media organization, Turner Ad Group (TAG) represents over 20 million homes nationwide with clients that include DISH Network, Trio, TV Games and many MSOs on a market-by-market basis (including Cox, Comcast and Time Warner). In addition, TAG represents media for various formats on all Turner Media Group's targeted transactional channels, including The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resorts and Residents, iDrive, Mall TV, and iShop TV.

TAG includes four areas of specialty: Direct Response, General Market, Block Time and Sponsorship. Each takes a blended media approach that encompasses developing and managing inventory through various platforms, formats and using new interactive technologies. By creating an integrated network that combines satellite, local cable and cable networks ad avails, TAG is able to reach their advertisers' desired targets while providing unrivaled response rates.

About EchoStar

EchoStar Communications Corporation (NASDAQ:DISH) serves more than 11.4 million satellite TV customers through its DISH Network(TM), the fastest growing U.S. provider of advanced digital television services in the last five years. DISH Network offers hundreds of video and audio channels, Interactive TV, HDTV, sports and international programming, together with professional installation and 24-hour customer service. Visit EchoStar's DISH Network at www.dishnetwork.com or call 1-800-333-DISH (3474). To contact DISH Network's ad sales department, please visit www.dishmediasales.com.

Source: Turner Media Group

CONTACT: Patricia Frith of Patricia Frith Marketing, +1-818-876-0480, press@turnermediagroup.com, for Turner Media Group

Web site: http://www.dishmediasales.com/

Web site: http://www.dishnetwork.com/

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