Coors Light Sponsors Denver Match Up of Chivas Rayadas de Guadalajara vs. Cruz Azul to Benefit Hurricane Victims

Coors Light Sponsors Denver Match Up of Chivas Rayadas de Guadalajara vs. Cruz Azul to Benefit Hurricane Victims

Portion of Ticket Sales Will Go to National Council of La Raza's Katrina Relief Fund

GOLDEN, Colo., Oct. 4 /PRNewswire/ -- Denver soccer fans are encouraged to come out to INVESCO Field on Wednesday, October 5, to support international soccer heavyweight, Chivas Rayadas de Guadalajara, as they battle Cruz Azul, and also support Coors Brewing Company, along with Chivas Rayadas and Univision Colorado, in their efforts to raise money for victims of Hurricane Katrina. Coors Brewing Company, Chivas Rayadas and Univision Colorado will donate $2 per ticket to the National Council of La Raza's (NCLR) Katrina Relief Fund. The effort will raise up to $50,000 for victims of Hurricane Katrina.

"Coors Light is proud to be a part of the fundraising effort for the National Council of La Raza's Katrina Relief Fund and to help those most deeply affected by Hurricane Katrina's devastation," said Paul Mendieta, director of multicultural marketing for Coors Brewing Company. "The Chivas game is a fun and easy way for the Denver community to help others."

The match up of Chivas Rayadas vs. Cruz Azul is the second game in a double-header event on Wednesday at INVESCO Field. The Chivas Rayadas match will take place immediately following the Colorado Rapids vs. Chivas USA match that will kick off at 7 p.m.

NCLR is the largest national Hispanic civil rights and advocacy organization in the U.S. The group's Katrina Relief Fund was established to assist NCLR affiliates in providing short-term emergency financial assistance to Katrina evacuees in the Gulf Coast. It has been estimated that many of the 100,000 Latinos who live in areas affected by the hurricane have been displaced, and many were unable to immediately obtain emergency cash assistance or were reluctant to ask for help due to language barriers and fear. NCLR funding has allowed local agencies to meet the immediate and specific need for short-term urgent assistance, such as plane or bus tickets or temporary housing.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE:TAP) Toronto. It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's Web site, http://www.molsoncoors.com/ .

Source: Coors Brewing Company

CONTACT: Kabira Hatland of Coors Brewing Company, +1-303-277-5805, or Kabira.Hatland@Coors.com ; or Christine Danuser of GolinHarris, +1-972-341-2577, or cdanuser@golinharris.com , for Coors Brewing Company

Web site: http://www.molsoncoors.com/

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