BroadRelay Inks Deal with the Silk Road Company for Asian Programming

BroadRelay Inks Deal with the Silk Road Company for Asian Programming

PHILADELPHIA, Oct. 12 /PRNewswire/ -- BroadRelay, Inc. (http://www.broadrelay.com/), a Philadelphia-based technology, media and entertainment company, and a wholly owned subsidiary of BroadRelay Holdings, Inc. (Pink Sheets: BDRH), announced today that it has entered into a three-year agreement with the Silk Road Company for Chinese-language entertainment programming. The agreement includes first-run movies and TV dramas from China, Hong Kong, Korea, Japan, Taiwan and other Pacific Rim countries. BroadRelay will initially receive 172 movies and 36 dramas (with approximately 30 episodes per drama) and will continue to receive new movies and dramas each month. The content will be added to the Company's existing slate of Asian-language programming that will soon be launched under the "SIVOO" brand name (http://www.sivoo.com/).

"The increasing demand for Chinese-language programming, not just by overseas Chinese but also the general audience, reflects a world-wide globalization trend," says Jerry Chan, Vice President of Silk Road. "BroadRelay's focus on this rapidly growing market addresses the availability and quality of programming desired by this underserved community." Daniel Leon, BroadRelay's Director of International Programming, added, "We're very excited about the addition of Silk Road's content to SIVOO. This deal brings thousands of hours of programming to our existing library and will form a solid base for our Asian portal when it is launched later this quarter."

BroadRelay currently has agreements with international content providers covering hundreds of movies in 17 languages. SIVOO's first offering, a Spanish-language pay-per-view movie channel, is currently in beta testing; the Company plans an official launch, featuring additional content, later this fall. The Asian movie channel is expected to launch in the 4th quarter 2005 with hundreds of titles, including the new content from Silk Road. Additionally, in a joint venture with the C3 Group, BroadRelay is developing AsiaCrossing.com, an English-language news portal serving the Asian community in the U.S. and abroad. AsiaCrossing.com is currently in beta testing, with an anticipated 4th quarter 2005 launch date.

About BroadRelay Holdings, Inc.:

BroadRelay Holdings, Inc. is the parent company of BroadRelay, Inc., a Philadelphia-based technology, media and entertainment company bringing world entertainment via broadband Internet to ethnic and non-English speaking U.S. residents. To learn more about the Company, please visit http://www.broadrelay.com/. To experience our world-entertainment and news channels, please visit http://www.sivoo.com/ and http://www.asiacrossing.com/.

About Silk Road Company LLC

With offices in China and the USA, Silk Road Company LLC is an aggregator and licensed distributor of Asian language movies, TV drama, new releases, library titles, cultural, historical and educational programming under the AsiaMovieChannel.com brand name. Suitable for digital distribution worldwide, AsiaMovieChannel.com content can be found on premium cable TV, IPTV networks, VOD download / streaming services, STB and mobile media players.

BROADRELAY HOLDINGS, INC. CONTACTS:

For General Company information, please contact: Stephen Archibald VP: Sales & Marketing sarchibald@broadrelay.com (215) 592-0483 ext. 278

For Investor Relations and financial information, please contact: Michael Queen CEO and President, Universal Capital Management michael.queen@unicapman.com (302) 998-8824

Broad Relay, SIVOO, and AsiaCrossing.com are trademarks of BroadRelay, Inc. in the U.S. and/or other countries.

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to BroadRelay or its management are intended to identify such forward-looking statements.

Source: BroadRelay, Inc.

CONTACT: BROADRELAY HOLDINGS, INC. CONTACTS: For General Company information, please contact: Stephen Archibald, VP: Sales & Marketing, +1-215-592-0483 ext. 278 or sarchibald@broadrelay.com; or for Investor Relations and financial information, please contact: Michael Queen, CEO and President, Universal Capital Management, +1-302-998-8824 or michael.queen@unicapman.com

Web site: http://www.broadrelay.com/ http://www.sivoo.com/

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