TV Shopping Network HSN & Shop Etc. Magazine Join Forces for 'The List,' A New Retail Show Debuting October 17

TV Shopping Network HSN & Shop Etc. Magazine Join Forces for 'The List,' A New Retail Show Debuting October 17

New Show Is Part of a Comprehensive Multi-channel Promotion in Time For the Holiday Shopping Season

ST. PETERSBURG, Fla., October 12 /PRNewswire-FirstCall/ -- Electronic retailer HSN and shopping magazine SHOP Etc. are creating a one-of-a-kind shopping experience with the premiere of "The List" on HSN October 17 at 11 PM (ET). Part of an exclusive multi-channel partnership between the two shopping icons, the live, hour-long show will be hosted by SHOP Etc.'s Executive Editor Charla Krupp.

"The List" will feature HSN items personally selected by Ms. Krupp, giving viewers a glimpse of some of today's hottest styles in fashion, home and beauty, while providing them with valuable advice on how to become a smarter, more stylish shopper. Following the October debut, a new lineup of products will be introduced in November, just in time for the holiday shopping season.

"SHOP Etc. is one of the smartest new shopping magazines to hit newsstands in a long time," said Scott Sanborn, Senior Vice President of Marketing at HSN. "We are thrilled to be partnering with them to bring this innovative new shopping program to our millions of viewers, while working together to introduce both brands to vast new audiences."

With its bold and beautiful graphics and discerning eye towards stylish, high-quality products, SHOP Etc. is a perfect partner for HSN, as the network expands its rich merchandising mix with the recent introduction of such fashion nameplates as Nicole Miller and top beauty lines like Paula Dorf Cosmetics. This marketing alliance will help both brands attract broader new audiences who may have never considered them before.

"Both SHOP Etc. magazine and HSN appeal to shoppers who are passionate about shopping and even consider it their extreme sport. They want to score big every time," said Ms. Krupp. "This partnership is a great way to give shoppers immediate gratification by highlighting the most brilliant buys in fashion, home and beauty that HSN has to offer."

Other elements of the partnership include exclusive SHOP Etc. subscription offers for HSN's millions of viewers, as well as marketing support through numerous marketing channels including: package inserts; customer emails; on- air host mentions and http://www.hsn.com/ . Additionally, SHOP Etc. will support "The List" with full page ads running in upcoming issues as well as on their website http://www.shopetc.com/ .

About HSN:

HSN, an operating business of IAC/InterActiveCorp (NASDAQ:IACI), originated the electronic retailing concept in 1977 and has since evolved into a global multi-channel retailing giant, offering thousands of unique products in fashion, beauty, home, jewelry and electronics. Customers who shop on HSN can find name brands such as Sony, Kodak, Gateway Computers and Wolfgang Puck Bistro cookware, as well as fashions from Nicole Miller, Nine West and Etienne Aigner. HSN's product offerings can be found across a number of retailing platforms including TV, where HSN reaches 89 million U.S. households and is now the 4th largest cable television network in the U.S.; the Internet, through its easy-to-use Web site, www.hsn.com; and catalogs, with its Cornerstone Brands portfolio of titles including Alsto's, Ballard Designs, Frontgate, Garnet Hill, Improvements, Smith and Noble, The Territory Ahead and TravelSmith. In 2004, HSN generated worldwide consolidated sales of $2.4 billion, answered 66 million calls and delivered 50 million packages worldwide.

About SHOP Etc.:

SHOP Etc. is published by Hearst Magazines , a unit of The Hearst Corporation ( http://www.hearst.com/ ), one of the world's largest publishers of monthly magazines, with a total of 19 U.S. titles and 142 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

Source: HSN

CONTACT: Darris Gringeri, +1-727-872-4567, or darris.gringeri@hsn.net, or Brad Bohnert, +1-727-872-7515, or brad.Bohnert@hsn.net, both of HSN

Web site: http://www.hsn.com/ http://www.shopetc.com/

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