New Zoey 101 Line of Apparel and Accessories Gives Girls the Academics of Great Personal Style for Fall

New Zoey 101 Line of Apparel and Accessories Gives Girls the Academics of Great Personal Style for Fall

Trend Right Items Like Bright Gauzy Skirts, Embellished Jeans and Denim Jackets Debut this Week at Major Department Stores

Zoey 101, Nickelodeon's Hit Tween Series, Showcases Casual California and Beach-Inspired Fashion

NEW YORK, Oct. 12 /PRNewswire/ -- Apparel and accessories for tween and teen girls inspired by the characters of the hit Nickelodeon show Zoey 101 will be available at all major department stores starting this week. The line takes its cue from the casual California looks of the show, which stars Jamie Lynn Spears as Zoey, a student at the newly co-ed Pacific Coast Academy boarding school.

"Zoey 101 has become an instant hit with girls who relate to the cast and see Pacific Coast Academy as the ultimate school environment," said Hal Snik, Vice President, Soft Goods, Nickelodeon & Viacom Consumer Products. "We know girls love to see what Zoey and her classmates are wearing. The fashion- forward, yet casual, looks are signature to the show. They are aspirational, yet affordable," said Snik.

With the Zoey 101 line, girls can aspire to be Pacific Coast Academy cool with fashions that take their cue from Zoey's ensemble cast. The clothes are Southern California-inspired -- with looks that are comfortable and easy-to- wear for today's tweens and teens. Girls will love the retro-styled jeans with aged antique washes, denim patches and embroidery ($38.00). Crinkle nylon peasant skirts are perfectly in sync with current fashion trends this season. The Zoey line is no exception with interpretations that feature feature hand- stitched embellishments and sequined touches in hot colors like Pink Pepper and Zesty Orange ($30.00). Young fashionistas can feel the love in Zoey's Love & Rock top, that features 'love' on the front and 'rock' on the back with sequined accents ($24.99). Girls can top these outfits off with a plush satin varsity bomber jacket with a sequined Zoey 101 logo at back ($64.00).

And what outfit would be complete without the perfect handbag and jewelry? The Zoey line features fashion-forward accessories including handbags, watches, bracelets, necklaces and rings. The handbags make a statement in a variety of styles like denim shoulder bags and canvas hobo bags. Many feature key dangles, embroidery, and sequins in prices ranging from $12.99-$14.99. The Zoey jewelry epitomizes Zoey's girl-on-the-go lifestyle and sensibility with items that indicate an eye for detail. Many items feature beads, macramé, shells and crystals. There's even a replica of Zoey's "key necklace" that she never takes off and marks her signature style. The fun, fashionable pieces range from $7.99 to $9.99.

While the apparel will be available at all major department stores nationwide, the department stores formerly operated by The May Department Stores Company (Famous-Barr, Filene's, Foley's, Hecht's, Kaufmann's, L.S. Ayres, Meier & Frank, Robinsons-May and Strawbridge's) will be home to an exclusive line of accessories, including sleepwear, handbags, jewelry and watches. (May was acquired in August 2005 by Federated Department Stores, Inc.)

"Girls are going to love adding Zoey 101 into their fall wardrobes," said Carol L. Williams, President of May Merchandising Company. "The line offers fashion-forward items with an L.A. attitude that will be unique to our department stores. We are excited to offer Zoey 101 apparel and accessories to our tween and teen shoppers," she said.

Zoey 101, in its second season on Nickelodeon, is the number one show with tween girls 9-14. It spotlights Spears as Zoey Brooks and her friends Nicole (Alexa Nikolas), Quinn (Erin Sanders) and Lola (Victoria Justice) at the newly co-ed Pacific Coast Academy. The series is shot entirely on location in Malibu, CA and deals with a lot of "firsts" that viewers relate to including; first friendships, first crushes, first kisses and living away from home for the first time. The girls on the show have a flair for creating unique outfits that are bold and colorful -- but look cool when they're all put together. The show carries on Nickelodeon's tradition of empowering young girls with series' that feature strong, independent females as leads.

Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world with $4.7 billion in retail sales in 2004, from such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 89 million households and has been the number- one-rated basic cable network for nine consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Source: Nickelodeon

CONTACT: Sara Levin, +1-212-846-8670, Sara.levin@nick.com, or Jonathan Finn, +1-212-846-4082, Jonathan.finn@nick.com, both for Nickelodeon & Viacom Consumer Products

Web site: http://www.nick.com/

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