MTV Networks Music/Logo Group Celebrate Madonna's Confessions On A Dance Floor

MTV Networks Music/Logo Group Celebrate Madonna's Confessions On A Dance Floor

Multiplatform Original Madonna Programming Includes Debut Music Video 'Hung Up'

Madonna's Documentary "I'm Going To Tell You A Secret" to Air Exclusively on MTV, VH1 and Logo In October

NEW YORK, Oct. 12 /PRNewswire/ -- MTV Networks Music/Logo Group's television, online, broadband and wireless platforms will be the exclusive outlets to preview all things Madonna celebrating her eagerly awaited new album, Confessions On A Dance Floor. Madonna's very first appearance in support of the new album is scheduled on MTV's "Total Request Live" Monday, October 17th, offering fans a first-listen to the hotly anticipated single "Hung Up" simultaneous to the single's release at radio.

MTV Networks' program offerings surrounding Warner Bros. Records November 15th release of Confessions On A Dance Floor mark a multiplatform milestone for the company. MTV, VH1, Logo, MTV Overdrive (overdrive.mtv.com), VH1 Vspot (vpot.vh1.com), LOGOonline.com, MTV.com, VH1.com, *MTV on Virgin Mobile, MTV Hits, VH1 Classic, VH1 Mobile and other content-driven platforms will each offer fans the ability to celebrate the music from one of the world's biggest artists via multiple mediums. Today's announcement further solidifies an unprecedented relationship between MTV Networks and Madonna that has spanned over two decades, and included groundbreaking music videos, legendary interviews, historic performances and 20 Video Music Awards wins over the years, including the coveted Video Vanguard Award recognizing her entire catalog of music videos.

"We've pulled out all the stops for Madonna's new release, offering fans exclusive content on handsets, the internet, on broadband as well as multiple TV shows. There is simply no better artist to break new multiplatform ground than the always provocative Madonna," said Van Toffler, President, MTV Networks Music/Logo Group. "We're honored that she chose MTV, VH1 and Logo as the exclusive outlets for her movie, 'I'm Going To Tell You a Secret,' which reveals how she, as a person, and her music have evolved since 'Truth or Dare.'"

The video for Madonna's new single "Hung Up," directed by John Renck, will World Premiere in late October on VH1 with airings the same day on MTV's TRL, Logo, MTV Hits and VH1 Classic. Additionally, MTV News and VH1 News will be the first outlets to conduct in-depth interviews with the Material Girl around the album's release.

"I Going to Tell You A Secret," Madonna's new documentary film, covering her journey on and off stage during her "Re-Invention Tour" will debut on MTV Friday, October 21 and air on VH1 and Logo the next week. A ten-minute sneak peek of the new documentary will be available on-demand on Vspot, VH1's broadband entertainment service, beginning today, Wednesday, October 12th.

"With so many highlights of my career having taken place on MTV and VH1 and then with the addition of their new Logo network, it just made perfect sense to air it for my fans on those outlets," Madonna remarked. "It's not merely that they provide platforms for reaching the widest possible audience, it's also about sharing a vision. MTV and I have grown up together. We understand and respect each other. Their fans are my fans and vice versa. Simply put: they get it."

The video's premiere and presentation of her documentary film complement an extensive multiplatform celebration of Madonna's new studio album, which also includes exclusive on-line content, audio streams, on-demand broadband access and the first master ring tone off her upcoming release. The exclusive programming content is expansive and caters to the unique demographics serviced by each of the MTV Networks brands.

* WIRELESS -- Madonna fans have had first opportunity to purchase the exclusive ring tone for "Hung Up" a full month prior to the singles release. The master tone is available via *MTV on Virgin Mobile, MTV.com or at the VH1 Mobile store on VH1.com. In addition to the ring tone, exclusive and original wireless content will include music videos, interviews and behind-the-scenes clips from Madonna's appearances on MTV and VH1.

* BROADBAND -- Twenty-four hours after the October premiere of "Hung Up," the video will be available to fans on-demand for an exclusive 48-hour window on broadband video networks MTV Overdrive and VH1's Vspot. Both Overdrive and Vspot will create original content and programming celebrating the release including on-demand interviews, music videos and a Sneak Peek of "Let Me Tell You A Secret" beginning October 17.

* ONLINE -- Madonna fans can exclusively preview her anticipated new CD when MTV.com's 'The Leak,' VH1.com's 'Hear Music First' and LOGOonline.com's 'Out First' stream all twelve tracks from Confessions On A Dance Floor in their entirety beginning November 8, one full week prior to the album's November 15 release. LOGOonline.com's "Out First," the newest addition to MTV Networks multiplatform outlets, offers the GLBT audience a unique and distinct online space to celebrate music and artists.

Full details and airdates of the original programming around the release of Confessions On A Dance Floor will be announced shortly.

MTV Networks and Warner Music Group recently announced an unprecedented global licensing agreement for the use of music videos from Warner Music Group's world-renowned record labels in original mobile programming developed by MTV Networks' leading and music entertainment brands. Further details of Madonna and other Warner Music Group artist content available via this agreement will also be announced shortly.

MTV Networks, a unit of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these brands are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 90 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Contacts: Jeannie Kedas Graham James MTV MTV (212) 258-4629 (212) 846-8911 jeannie.kedas@mtvstaff.comgraham.james@mtvstaff.com

Todd Phillips Brett Henne MTV VH1 (323) 644-0249 (212) 846-6752 t_k_phillips@hotmail.combrett.henne@vh1staff.com

David Bittler Logo (212) 654-3035 david.bittler@mtvstaff.com

Source: MTV

CONTACT: Jeannie Kedas, +1-212-258-4629, jeannie.kedas@mtvstaff.com, or Graham James, +1-212-846-8911, graham.james@mtvstaff.com, or Todd Phillips, +1-323-644-0249, t_k_phillips@hotmail.com, or Brett Henne, +1-212-846-6752, brett.henne@vh1staff.com, all of MTV; or David Bittler of Logo, +1-212-654-3035, david.bittler@mtvstaff.com, for MTV

Web site: http://www.mtv.com/

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