Wasserman Media Group Expands Operations Into Europe
Wasserman Media Group Expands Operations Into Europe
LOS ANGELES and LONDON, September 19/PRNewswire/ --
- Prominent Sports Marketing Veteran, Jeff Slack, and MotoGP Athlete Managers Jamie Dobb and Randy Mamola Join WMG's Europe Group
Wasserman Media Group (www.wmgllc.com), a leading sports and entertainment management, marketing and content company is expanding its operations in Europe. London is the fifth hub for the Los Angeles based WMG, which also has offices in New York, North Carolina and San Diego. To support naming rights, sponsorship and athlete representation opportunities in the European sports market, WMG hired an accomplished executive team with specific success in that territory.
"By committing to a European presence, we're expanding our footprint and leveraging our relationships, resources and experience to create further success for athletes, brands and properties globally," said Casey Wasserman, Chairman and CEO, Wasserman Media Group. "Jeff, Jamie and Randy's contributions and success will be of tremendous benefit to our clients as we bbuild our European base.
Wasserman Media Group's European expansion also follows recent announcements that London based Quintain Estates Development named WMG Marketing as the exclusive commercial marketing and naming rights agency for Wembley London. Last year WMG Marketing represented Arsenal football club in a historic naming rights deal with Emirates Airlines.
Jeff Slack joins WMG Marketing as Executive Vice President, European Sales and brings over 15 years of international sports marketing, business development and financing expertise. Prior to WMG, Slack founded Elyisum Advisors, a leading marketing and consulting firm, where he worked with top European soccer clubs and brands including Zero9, Odeco Sports and Toyota. Slack also served as CEO, F.C. Internazionale Group and spearheaded all business affairs for the Inter Milan football club, as well as led stadium operations restructuring, and grew the sponsorship program division by 300%. Slack also held senior level sales and marketing positions at The Muller Sports Group, Falk Associates Management Enterprises, and handled the marketing strategy for Michael Jordan, Patrick Ewing, and Budweiser. As a member of the WMG Marketing division, Slack will oversee strategic sponsorship and naming rights sales and opportunities for Europe. Slack reports to Jeff Knapple, President, WMG Marketing.
Through its roster of high profile athletes and corporate sponsorship deals, WMG Management is recognized as the leading action sports management company. Led by Steve Astephen, the group represents superstars and manages blue chip sponsorships for their athletes. Jamie Dobb and Randy Mamola were brought on to extend WMG Management's established representation business into European territories, signaled by the company's move into the MotoGP category. Dobb is the most successful and widely recognized Motocross racer in the UK and an 11-time Grand Prix winner. Mamola is regarded as the most exciting and charismatic Grand Prix motorcycle racer of his generation, and has won 13 Grand Prix races. During their careers, each represented and negotiated their individual high profile sponsorships. The duo has already signed five athletes, including John Hopkins, Casey Stoner and Marc DeReuver, and reports to Bob Moore, Vice President, MotorSports, WMG Management.
About Wasserman Media Group
Wasserman Media Group, LLC (www.wmgllc.com) is a leading sports and entertainment management, marketing and content company. WMG's complementary divisions collectively represent some of the industries' most recognized athletes and brands. The management business handles top talent including sports superstars Travis Pastrana and Dave Mirra. WMG Marketing secures naming rights for popular sports and entertainment destinations, generates corporate sponsorships, and develops marketing programs for leading consumer brands. WMG recently launched a content business with Studio411, a full-scale production studio with comprehensive retail distribution and marketing capabilities. Wasserman Media Group is also the holding company for the Los Angeles Avengers of the Arena Football League.
Web site: http://www.wmgllc.com
Source: Wasserman Media Group
Melissa Zukerman of Zukerman PR, +1-310-407-0361, fax +1-310-882-4476, mobile +1-310-717-8764, for Wasserman Media Group
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