SONY BMG MUSIC ENTERTAINMENT Teams With Rocket Mobile for Next Release of Ringtone Application

SONY BMG MUSIC ENTERTAINMENT Teams With Rocket Mobile for Next Release of Ringtone Application

- SONY BMG's Music Box, the Award Winning and Best Selling Ringtone Application, Will Continue to Be Powered by Rocket Mobile's RocketBrowser Client Platform -

LOS GATOS, Calif., Sept. 26 /PRNewswire/ -- Rocket Mobile(R), a leading provider of mobile phone software, today announced that it has licensed the RocketBrowser client platform to SONY BMG MUSIC ENTERTAINMENT to power the next release of the SONY BMG Music Box ringtone application service.

The award winning Music Box application from SONY BMG is one of the best selling ringtone applications built using QUALCOMM's BREW solution. Published by SONY BMG Global Digital Business, the Music Box application provides users with the ability to browse and download music tones and wallpaper content for mobile phone personalization.

"SONY BMG is Rocket Mobile's most valued content and publishing partner," said Wayne Yurtin, president and CEO of Rocket Mobile. "Being selected to develop the next release of Music Box is a testament to the strong partnership we have forged and the technical superiority of the RocketBrowser platform. It is a true honor to have such a well-recognized brand place their trust in our technology for the deployment of their flagship mobile application. I am confident the next release of Music Box will be very well received by both the operators and their end users."

"RocketBrowser is a market proven platform that has performed very well for us," said Tim Nilson, vice president of Digital Services for SONY BMG. "Selecting Rocket Mobile's browser technology really was a logical path for us. Rocket Mobile's technology has powered our Music Box service for several years now, and we are confident in its ability to power the exciting new functionality that will be launched in the upcoming release of Music Box 3.0."

Built using QUALCOMM's BREW solution, the RocketBrowser client is an ideal platform for building wireless content access and delivery applications. RocketBrowser provides a full set of Internet browser technologies for wireless operators, content providers and applications developers to rapidly package and deploy content driven application services.

"Rocket Mobile is one of the pioneers when it comes to creating cutting edge applications and services for BREW," said Tom Grieco, senior director for QUALCOMM Internet Services. "With the Music Box application, Rocket Mobile and Sony BMG Entertainment are working together to rapidly bring popular songs to the ringtone market -- a compelling proposition that is sure to please BREW subscribers."

QUALCOMM's BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include: an open, extensible client platform that supports robust system and application software including personalized and branded user interfaces for mass market devices; a J2EE(TM)-based, modular delivery system that enables the distribution of content, applications and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry's first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW solution can make the wireless visions of innovative companies a reality.

About Sony BMG Music Entertainment

Sony BMG Music Entertainment is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony BMG Music Entertainment is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

About Rocket Mobile

A privately held Silicon Valley-based firm, Rocket Mobile Inc. is a leading developer of mobile phone applications and mobile messaging technologies for handset OEMs. Rocket Mobile designs, develops and licenses applications and technologies for mass-market mobile phones. Rocket Mobile's messaging portfolio includes client-side technology for enabling handset manufacturers to integrate SMS (Short Message Service), EMS (Enhanced Messaging Service), MMS (Multimedia Message Service), IM (Instant Messaging), and Mobile Browsing (cHTML/HTML/WAP) capability into their handsets. Rocket Mobile is a QUALCOMM Elite(R) BREW Developer with U.S. headquarters in Los Gatos, Calif. For additional information on Rocket Mobile, visit: http://www.rocketmobile.com/.

Rocket Mobile is a registered trademark of Rocket Mobile, Inc. QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.

Rocket Mobile Contact: Young Yoon 408-395-5575 ext. 105 young@rocketmobile.com

Source: Rocket Mobile Inc.

CONTACT: Young Yoon of Rocket Mobile Inc., +1-408-395-5575 ext. 105, young@rocketmobile.com

Web site: http://www.rocketmobile.com/

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