CRYO-CELL Announces Strategic Alliances To Reach Consumer Markets

CRYO-CELL Announces Strategic Alliances To Reach Consumer Markets

Company Signs Exclusive Agreements with Upromise(R) and Real Savvy Moms(TM)

OLDSMAR, Fla., Sept. 19 /PRNewswire-FirstCall/ -- CRYO-CELL International, Inc. (BULLETIN BOARD: CCEL) (the Company) announced today that it has signed a definitive agreement with Upromise, Inc. to continue the Company's participation in Upromise's industry-leading college savings service. Under the terms of this exclusive agreement, CRYO-CELL will continue as the first, and only, cord blood stem cell preservation firm to team up with Upromise to help consumers save for college.

Under the arrangement, CRYO-CELL, whose U-Cord(R) service provides high-quality preservation of newborns' cord blood exclusively for the benefit of family members, will contribute 4% of its initial service and annual storage fees to the client's established Upromise account on purchases made with a credit card registered with Upromise. CRYO-CELL's participation in Upromise began in December 2004. Membership in Upromise is free, and is available by visiting http://www.upromise.com/. Anyone who wants to save for a child's college education can join Upromise including parents, grandparents, extended family and friends. Once an account is established, Upromise participating companies automatically contribute a portion of qualified spending to the member's account.

In addition to expanding college savings opportunities, the agreement provides for numerous cross-marketing initiatives to over six million members who have joined Upromise to save for college. CRYO-CELL's U-Cord(R) service will be featured on the Upromise website, http://www.upromise.com/, under a variety of categories including the "Baby Gear & Services" category.

In another development, CRYO-CELL announced today that the Company has signed an exclusive definitive agreement with Morphogenix LLC to participate in the Real Savvy Moms(TM) Initiative, a new, fully integrated program that galvanizes the power of Public Television, the Internet, live events and the relationship that exists between a pregnant woman and her healthcare provider. Women get 360-degree access to valuable information and advice. Real Savvy Moms' website is http://www.realsavvymoms.com/ and the upcoming nationally syndicated TV program, "Real Moms. Real Stories. Real Savvy.", will air on Public Television beginning in January 2006.

Research has shown that today's mothers, often referred to as "Generation-X Moms" are better educated, more career oriented, and more likely to question what they are told than the previous generation of mothers. Independent focus groups find that they want reliable information by combining advice from trusted healthcare providers with reassurance from sisters, friends and other Real Moms who've been there. Today's Moms are also technology savvy -- some 96% of new mothers go online for parenting advice and information, while 80% of pregnant women surf the Internet for answers to their pregnancy and parenting questions. Real Savvy Moms'(TM) sponsors include some of the most paramount organizations and brands in wellness, nutrition and pregnancy and post-partum care that believe in the Real Savvy Moms'(TM) mission of being a credible resource for new moms.

"We are extremely proud to participate as the exclusive cord blood preservation service partner of Upromise. We are also very excited to serve as the exclusive cord blood preservation partner, along with other industry-leading companies, in the new and innovative Real Savvy Moms(TM) initiative," commented Mercedes Walton, CRYO-CELL's Chairman and CEO. "CRYO-CELL's participation in these premiere programs will serve to help educate millions of new families about the extraordinary possibilities of cord blood stem cells and to provide insightful information about CRYO-CELL's premium quality and superior value to families considering this potentially life-saving service."

About CRYO-CELL International, Inc.

Based in Oldsmar, Florida, CRYO-CELL is the world's largest U-Cord(R) stem cell banking firm, offering premium-quality, superior value cord blood preservation exclusively for the benefit of newborn babies and possibly other members of their family. With over 100,000 clients, CRYO-CELL is accredited by the American Association of Blood Banks (AABB) and believes the Company is the first private cord blood bank to operate in a newly constructed state-of-the-art current Good Manufacturing Practice and Good Tissue Practice (cGMP/cGTP)-compliant facility, well in advance of newly established Food and Drug Administration (FDA) regulation.

CRYO-CELL is a publicly traded company. OTC Bulletin Board Symbol: CCEL. Expectant parents or healthcare professionals may call 1-800-STOR-CELL (1-800-786-7235) or visit http://www.cryo-cell.com/.

About Upromise

Upromise is the country's largest non-governmental service helping families save for college. Membership is free and allows families to automatically save money for college while making everyday purchases at more than 20,000 grocery and drug stores, 14,000 gas stations, 8,000 restaurants, thousands of retail stores and over 350 online shopping sites. Upromise's partners include Citi(R), Coca-Cola(R), ExxonMobil Corporation, Kellogg Company, Kimberly-Clark, McDonald's(R), SBC Communications, JCPenney.com, LandsEnd.com, sears.com, and hundreds of others. Upromise also makes it easy for families to invest in tax-advantaged college savings plans and to use contributions to pay off student loans. The 529 college savings plans are offered through Upromise Investments, Inc. (member NASD/SIPC). Upromise is headquartered in Needham, Mass. For additional information, visit http://www.upromise.com/ or call 781.707.8400.

About Real Savvy Moms(TM)

Real Savvy Moms(TM) is dedicated to being the information and entertainment resource for the new mother, providing the best resources on mom-and-baby health and wellness, nutrition and parenting, as well as emotional support for today's busy new mothers. Its four tiers of outreach include a comprehensive website, interactive CD-ROMs, national live event tours, and, beginning in January 2006, a national series, "Real Moms. Real Stories. Real Savvy.", made for Public Television. Sponsors of Real Savvy Moms(TM) include Nestle(R), GOOD START(R) SUPREME, Arm & Hammer(R), Oral Care, Bare Escentuals(TM), CRYO-CELL International Inc. Cottonelle(R), Oreck(R), Nordic Naturals(TM), Smart Choices, State Farm (TM) and Willow Organic Baby Products.

Real Savvy Moms(TM) is a trademark of Morphogenix LLC. (MGX Media), an integrated marketing company with offices in New York City and in Atlanta. For more information, visit http://www.realsavvymoms.com/

Forward-Looking Statement

Statements wherein the terms "believes," "intends," "projects" or "expects" as used are intended to reflect "forward-looking statements" of the Company. The information contained herein is subject to various risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated in such forward-looking statements or paragraphs, many of which are outside the control of the Company. These uncertainties and other factors include any adverse effect or limitations caused by any governmental regulations, proceedings or actions, foreign and domestic; any continued or increased losses, or any inability to obtain acceptable financing, where desirable in the future, in connection with our operating or growth plans; any increased competition in our business; any decrease or slowdown in the number of people seeking to store umbilical cord blood stem cells or decrease in the number of people paying annual storage fees; the effect of any future reduced cash position and future inability to access borrowings; any adverse impacts on our revenue or operating margins due to the costs associated with increased growth in our business, including the possibility of unanticipated costs relating to the move into our new facility or the operation of the facility; any adverse developments impacting our continued relationship with and success of our licensees, foreign affiliates or investments in, or relationships with, foreign companies; any inability to achieve increases in revenue or earnings from umbilical cord blood stem cell storage; any future inability to substantially achieve the objectives expected from the successful implementation of our strategy; any decline in public market interest in the Company's business sector; any added requirements imposed on us by new laws or SEC regulations and costs thereof; any technological breakthrough or medical breakthrough that would render the Company's business of stem cell preservation obsolete; any material failure or malfunction in our storage facilities; any natural disaster such as a tornado, other disaster (fire) or act of terrorism that adversely affects stored specimens; the potential impact of negative market influences on the Company's portfolio of cash, cash equivalents and marketable securities; the costs associated with defending or prosecuting litigation matters and any material adverse result from such matters; decreases in asset valuations; any continued negative effect from adverse publicity in the past year regarding the Company's business operations; any new technology rendering the Company's patented equipment or business obsolete; any performance failures related to the Company's equipment or operations; any negative consequences resulting from deriving, shipping and storing specimens at a second location; any negative effect from the filed class action shareholder lawsuits; and other risks and uncertainties. The foregoing list is not exhaustive, and the Company disclaims any obligations to subsequently revise any forward-looking statements to reflect events or circumstances after the date of such statements. Readers should carefully review the risk factors described in other documents the Company files from time to time with the Securities and Exchange Commission, including the most recent Annual Report on Form 10-KSB, Quarterly Reports on Form 10-QSB and any Current Reports on Form 8-K filed by the Company.

Source: CRYO-CELL International, Inc.

CONTACT: Francesca DeMartino of The Ruth Group, Inc. for CRYO-CELL International, Inc., +1-646-536-7024, fdemartino@theruthgroup.com

Web site: http://www.cryo-cell.com/ http://www.upromise.com/ http://www.realsavvymoms.com/

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