'Russell Simmons Presents Yoga Live(TM)' Video Series

'Russell Simmons Presents Yoga Live(TM)' Video Series

New Yoga System Designed to Tone Body, Enhance Flexibility, Strengthen Abs, Accelerate Weight Loss, and Foster Personal Empowerment Lead by Three of America's Most Inspiring Yogis

LOS ANGELES, April 6 /PRNewswire/ -- Simmons Lathan Media Group (SLMG), a leading producer and distributor of urban/hip-hop themed media content, today announced the release of the "Russell Simmons Presents Yoga Live" video series. Lead by three of America's most inspiring yogis -- Sara Ivanhoe, Elena Brower, and Jeffrey Cohen -- Yoga Live is based on the physical (Asana) practice of yoga and offers a complete fitness system comprised of four instructional videos. The Yoga Live fitness system introduces viewers to essential yoga postures and breathing, improves muscle tone and flexibility, strengthens abdominal muscles, accelerates weight loss, and fosters personal empowerment through mental clarity.

"As a student of yoga for over ten years, I have realized the physical, mental and spiritual benefits that have lead me to feel healthier, more aware, and empowered in all aspects of my personal and business life," said Russell Simmons, CEO of Rush Communications. "In Yoga Live we have assembled three of America's leading yogis to offer a unique system for realizing the physical benefits of yoga, along with the mental and spiritual aspects that build confidence, peace of mind, a sense of personal empowerment, and compassion -- the kind of qualities that manifest dreams."

Yoga Live, which is part of the Russell Simmons Higher Self Series, teaches basic postures and breath work integral to the over 5,000-year-old practice of yoga. At the same time, Yoga Live offers a modern twist, integrating contemporary upbeat music to motivate students through a rigorous workout. Students can work at their own level with advanced poses and less challenging modifications given throughout each class.

"Our goal is always to bring our culture to the widest possible audience by partnering with the best in class distribution and marketing companies," said Will Griffin, president of SLMG. "Our partnership with GoodTimes Entertainment on Yoga Live continues this tradition."

Pricing and Availability

Yoga Live is being distributed via infomercials developed by GoodTimes Entertainment and via the Internet at www.getyogalive.com, and is available in VHS and DVD formats. Infomercials will begin airing April 2005. Yoga Live will be available for the introductory price of $39.95 for the four-tape set.

Details of Yoga Live Program

The Yoga Live system is comprised of four instructional videos and a guidebook, which helps explain the program, while offering tips on meditation, breathing, motivational information, and the benefits of daily yoga practice. The videos include:

* "Beginner Basics" is the foundation practice for the Yoga Live program. In the first video, yogi Sara Ivanhoe teaches breathing techniques, followed by an introduction to the top twelve postures that make up the foundation of the program, and finally how to link breath and movement together.

* "Power Flow For Accelerated Weight Loss" was developed to keep students sweating with yogi Sara Ivanhoe guiding sequences of flowing yoga postures, geared toward strengthening and fat burning. This second video is also set to music for the ultimate mind-body experience.

* "Total Body Toning And Flexibility" offers a series of strength and balancing postures set to music. In the video, yogi Elena Brower teaches students techniques to increase flexibility, tone and reshape those hard-to-reach places.

* "Core Strength For Abs" is a workout lead by yogi Jeffrey Cohen that isolates the abdominal muscles. This fourth video features a special sequence of yoga postures that combines ab-strengthening poses with great music, to help students slim and firm their midsection, while creating a strong center, the foundation for mental strength and confidence.

About the Yogis

Elena Brower is a certified Anusara Yoga instructor and founder of VIRAYOGA in New York City. Her teaching encourages self-celebration, both physically and spiritually. Jeffrey Cohen is a certified Jivamukti teacher who has taught extensively in New York City. He is also co-founder and co-director of Satsang Yoga in Charleston, SC. Sara Ivanhoe is a featured yoga expert and instructor for magazines and television. Her teaching style focuses on alignment, while maintaining a light atmosphere and sense of humor.

About GoodTimes Entertainment

GoodTimes Entertainment is a fully integrated, diversified international multimedia entertainment organization. The company is a dominant leader in direct response and electronic retailing, as well as a major industry force in the home entertainment market. Founded in 1984, GoodTimes Entertainment develops, acquires and distributes products and programming including: Rudolph The Red Nosed Reindeer, Beatrix Potter's Peter Rabbit, Richard Simmons, Billy Blanks, the FIRM, and Cindy Crawford exercise videos, Charlton Heston's multi- curriculum Bible series and many other highly regarded brands.

About Simmons Lathan Media Group

Headquartered in Los Angeles, Simmons Lathan Media Group (SLMG) produces, acquires and distributes original urban/hip-hop themed media content, including: fiction and non-fiction film, television, radio, Internet, and theatrical productions. Founded by media entrepreneur Will Griffin, in partnership with hip hop mogul Russell Simmons and television pioneer Stan Lathan, the tandem who developed ground breaking shows like Def Comedy Jam and the Tony Award winning Def Poetry on Broadway, SLMG is redefining the way urban media content is developed and distributed to the 45.3 million ethnically diverse urban consumer audience. For more information on SLMG visit www.simmonslathan.com.

Media Contacts: Mark Hall of ego:east, inc. (for SLMG) 786-281-7007, markh@ego-east.com

Source: Simmons Lathan Media Group

CONTACT: Mark Hall of ego:east, inc., +1-786-281-7007, markh@ego-east.com, for Simmons Lathan Media Group

Web site: http://www.getyogalive.com/

Web site: http://www.simmonslathan.com/

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