XA Chosen as the Event Production Agency of Record for Discovery Networks 2005-2006 Upfront Presentation in New York

XA Chosen as the Event Production Agency of Record for Discovery Networks 2005-2006 Upfront Presentation in New York

CHICAGO, April 6 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reported today that it has been selected as event production agency of record for the Discovery Networks Upfront advertiser presentation in New York.

On April 7, the Discovery Networks Upfront presentation will take place at Jazz at Lincoln Center in New York. XA Creative Director Mark Musters designed a visually exciting event decor that is reflective of the Discovery brand and this year's theme: A World of Difference. Media buyer clients and press will attend the event that will showcase advertising opportunities for Discovery Networks' entertainment brands including Discovery Channel, TLC, Animal Planet, the Travel Channel and Discovery Health Channel.

Marketers spent $152 billion in event marketing in 2003, up about 15% since 2002. In 2003, budgets for event marketing reached an average of $901,935, according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine, January 1, 2005)

About Discovery Networks, U.S.

Discovery Networks, U.S., a unit of Discovery Communications, Inc., operates and manages Discovery Channel, TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery HD Theater, Discovery Kids Channel, Discovery Times Channel, The Science Channel, Discovery Home Channel, Military Channel, Discovery en Espanol and FitTV. The unit also distributes BBC AMERICA.

About XA

XA is a leading national event marketing firm that serves many Fortune 500 companies. XA has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

For more information, please contact: Company: Amanda Puck XA 312-239-2370 amanda@expagency.com

Investors: Art Batson, President Arthur Douglas and Associates (407) 478-1120

Source: XA, Inc.

CONTACT: Amanda Puck of XA, +1-312-239-2370, amanda@expagency.com , or Investors, Art Batson, President of Arthur Douglas and Associates, +1-407-478-1120

Web site: http://www.expagency.com/

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