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Wednesday, April 27, 2005

Hanes(R) T-Shirt Task Inspires Original Designs from Apprentice Final Four

Hanes(R) T-Shirt Task Inspires Original Designs from Apprentice Final Four

WINSTON-SALEM, N.C., April 27 /PRNewswire/ -- The pressure is on as it boils down to the final four candidates on "The Apprentice." Thursday night's episode, "Bedazzled by Hanes," features the remaining contestants, Tana, Craig, Kendra and Alex, as they tackle the final task -- designing an original T-shirt and marketing the design for America's favorite T-shirt brand, Hanes.

To commemorate the 50th anniversary of American T-shirt culture, "Magna" teams up with pop-culture artist Romero Britto, and "Net Worth" is joined by pop-art master Burton Morris. Both teams are tasked to design, promote and sell their limited-edition Hanes T-shirts at the hip New York City boutique, Scoop -- all in one day. The duo that generates the most profits wins.

"Working with 'The Apprentice' was a thrill for Hanes. Both teams worked around the clock to transform the must-have, classic T-shirt into an original work of art," said Sidney Falken, Hanes Brand Champion. "We were so impressed with each team's design that we are going to begin selling both of them immediately following the air-date."

The T-shirts designed by "Magna" and "Net Worth" will be available at Wal-Mart stores nationwide and online at walmart.com for $9.96 each. Tune into NBC's "The Apprentice" Thursday night at 9:00 PM ET to see which design wins and who makes the final three.

Hanes is a leading brand of T-shirts, casual wear, intimate apparel, underwear, sleepwear and socks. To see more visit Hanes.com . Hanes is a flagship brand of Sara Lee Branded Apparel, which is an operating unit of Sara Lee Corporation.

Contacts: Cary B. Neer Cindy Riccio Weber Shandwick Sara Lee Branded Apparel 212-445-8029 212-850-2333 cneer@webershandwick.comcindy.riccio@saralee.com

Source: Sara Lee Branded Apparel

CONTACT: Cary B. Neer of Weber Shandwick, +1-212-445-8029, cneer@webershandwick.com, for Sara Lee Branded Apparel; Cindy Riccio of Sara Lee Branded Apparel, +1-212-850-2333, cindy.riccio@saralee.com

Web site: http://www.hanes.com/

------- Profile: Ent

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