A&E Television Networks Selects Lightningcast's Broadband Video Advertising Management Technology

A&E Television Networks Selects Lightningcast's Broadband Video Advertising Management Technology

WASHINGTON, April 27 /PRNewswire/ -- Lightningcast, the leading software platform for broadband advertising, announced today that A&E Television Networks (AETN) has adopted its technology to manage and deliver video advertising to users of the A&E(R), The History Channel(R) and Biography(R) websites.

Lightningcast's technology is a hosted advertising management solution that helps publishers efficiently manage, deliver and report on all of their in-stream video advertising. The solution maintains the quality user experience of AETN broadband video, while offering advertisers a powerful way to deliver their messages to users. Lightningcast's publishing technology allows publishers of digital media to define the user experience around video content and control the ratio of advertising to content.

"Lightningcast gives us the solution we need to effectively manage and deliver broadband video advertising," said Jim Turner, VP Interactive at AETN. "We chose Lightningcast because of their unique expertise in video advertising and because we wanted a robust and scalable solution that will support our growing needs as we continue to add video to our sites."

"We are very pleased that AETN will use the Lightningcast platform for streaming video advertising. A&E, Biography, and The History Channel are premier destinations for high-quality video content and we look forward to working with AETN to grow our mutual opportunities in the streaming advertising market," said Tom MacIsaac, CEO of Lightningcast.

About Lightningcast

Lightningcast is a leading provider of technology tools that enable broadband marketing, branding and advertising. Lightningcast's core ad management system helps customers manage and deliver targeted, audited audio and video advertising into audio and video content. Whether on-demand, live or downloaded and played back, the Lightningcast system can integrate audio and video inventory with cutting edge delivery and tracking capabilities. Companies and partners utilizing Lightningcast's platform include AOL, Microsoft, Disney/ABC, and MTV and others.

Lightningcast is privately held company based in Washington, DC. For more information on Lightningcast products and technology, please visit http://www.lightningcast.com/.

About A&E Television Networks

A&E Television Networks (AETN), a joint venture of the Hearst Corporation, ABC, Inc., and NBC, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, magazine publishing, web sites, music CDs to home videos/DVDs, as well as supporting nationwide educational initiatives. AETN is comprised of A&E NETWORK, THE HISTORY CHANNEL, THE BIOGRAPHY CHANNEL(R), HISTORY INTERNATIONAL(R), MILITARY HISTORY CHANNEL(TM), THE HISTORY CHANNEL EN ESPANOL(TM), CRIME & INVESTIGATION NETWORK(TM), AETN Consumer Products and AETN International.

Source: Lightningcast

CONTACT: Aimee Irwin of Lightningcast, Inc., +1-202-482-1301, ext. 221, airwin@lightningcast.com; or Kerri Tarmey of AETN, +1-212-551-1504, kerri.tarmey@aetn.com

Web site: http://www.lightningcast.com/

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