Aflac Duck Gets 'Trumped'

Aflac Duck Gets 'Trumped'

Aflac Experiments with Sex Appeal in New Commercial Guest-Starring Melania Trump

COLUMBUS, Ga., April 27 /PRNewswire-FirstCall/ -- The Aflac Duck gets a bigger speaking role in its 22nd commercial thanks to the help of billionaire bride Melania Trump. The mad scientist-inspired television ad titled "Experiment" debuts nationwide on May 2nd during network primetime and on various cable channels.

The new spot is the third installment in a new series of Aflac television ads created to educate consumers on the specific benefits of Aflac insurance. Developed by the Kaplan Thaler Group, "Experiment" joins two ads from earlier this year, "The Broken Leg" and "Pet Shop," in showcasing the duck outside its typical one-word role.

"Following five years of saying only 'Aflac,' we believe viewers will enjoy seeing the Aflac Duck talk," said Dan Amos, chairman and CEO of Aflac. "The commercial gives the duck a voice in a very clever and entertaining way. We were pleased that Melania Trump was available to help the duck talk about the benefits of Aflac with glamorous appeal."

Melania Trump is a widely recognized celebrity in Europe, having modeled in fashion shows and magazines across the continent. She has been featured on the cover of GQ magazine and has done print ads in fashion publications like Vogue and Vanity Fair. Her resume includes having served as a celebrity judge for the Miss USA 2003 beauty pageant and an appearance on her husband's popular reality television show, "The Apprentice." Trump's appearance in the upcoming Aflac ad marks her first major role in a national television commercial in the United States.

"I am very excited to make my acting debut in the latest Aflac commercial," said Melania Trump. "Donald is known for saying 'you're fired'; maybe I will be known for saying 'Aflac.'"

Although Aflac has had other celebrities appear in its commercials, Trump is arguably the most glamorous to star alongside the Aflac Duck. The ad will combine Trump's alluring appeal with the duck's dry humor to provide entertaining laughs and a clear message of the benefits offered by the leading insurer.

For 50 years, Aflac (NYSE:AFL) products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Aflac's insurance products provide protection to more than 40 million people worldwide. In January 2005, Aflac was included in Fortune magazine's list of the 100 Best Companies to Work For in America for the seventh consecutive year. Aflac has also been included in both Forbes magazine's Platinum 400 List of America's Best Big Companies and in Fortune magazine's listing of America's Most Admired Companies for five consecutive years. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

(Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO ) (Photo: http://www.newscom.com/cgi-bin/prnh/20050427/CLW034 )

Media Contacts: Laura Kane Aflac Corporate Communications 706.596.3493 phone 706.593.0786 Cell lkane@afac.com

Mechell Clark Aflac Corporate Communications 706.243.8004 meclark@aflac.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO http://www.newscom.com/cgi-bin/prnh/20050427/CLW034 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN2 PRN Photo Desk, photodesk@prnewswire.com Source: AFLAC Incorporated

CONTACT: Media, Laura Kane, +1-706-596-3493, or cell, +1-706-593-0786, or lkane@afac.com , or Mechell Clark, +1-706-243-8004, or meclark@aflac.com , both of Aflac Corporate Communications

Web site: http://www.aflac.com/

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