FastChannel Implements Idioma AdScanner Technology for Landmark Broadcast Verification Service

FastChannel Implements Idioma AdScanner Technology for Landmark Broadcast Verification Service

National Advertising Distribution Giant FastChannel Chooses Idioma's AdScanner to Offer, for the First Time, Actual Real-Time Spot Airing and Quality Verification Across the US

HERZELIYA, Israel, April 27/PRNewswire/ -- Idioma Ltd., the established leader in end-to-end audio and video workflow solutions, today announced that the leading US advertising distribution company, FastChannel, has implemented its AdScanner solution to capture and track key advertisement parameters for its top-tier advertisers nationwide across hundreds of US Television channels. The move represents a strategic move for FastChannel into the provision of broadcast monitoring services, and promises to be a powerful new single-provider solution for advertisers.

The FastChannel verification service, announced earlier this week, is generally available today, with low-footprint remote capture stations already installed in 25 major US markets. The service will be available to over 50 markets by mid-year. Smoothly integrating with the existing FastChannel workflow, AdScanner currently monitors hundreds of channels on a 24x7x365 basis, providing the means for highly scalable and reliable quantitative and qualitative advertising information provision.

Leveraging both comprehensive video and audio recognition based on both fingerprinting and watermarking technologies, AdScanner technology helps FastChannel to capture, record, stream, identify, and analyze Television advertisements. Comparing actual spots to multiple pre-defined quality and content baseline parameters, FastChannel clients receive immediate desktop notification of any deviations from expected quality and content values, helping maximize advertising power. High-quality recorded and indexed spots are stored for easy retrieval in a fully-searchable database.

"AdScanner technology has helped FastChannel deliver a significant service enhancement to our client base" noted FastChannel President John Roland. "For the first time, we can deliver a true advertiser-to-audience solution - from distribution through delivery and now including verification of spot duration, quality, and version discrepancies," he continued. "Our goal was to bring to market a broadcast verification service far superior to any other currently available. The first step was to improve the detection technology used and thereby deliver more accurate results. With the most advanced and mature product available today, AdScanner was the natural technology choice for us and a great fit with our proprietary technology.. We've been especially pleased with Idioma's implementation flexibility and willingness to customize AdScanner to suit our unique needs," he concluded.

"We are pleased and honored to have been chosen by such a prominent media firm to implement this new service, and look forward to many years of continued partnership and cooperation with FastChannel," noted Ziv Gottesfeld, CEO of Idioma.

About FastChannel

FastChannel Network provides the platform, tools and services needed to create, manage, and distribute digital advertising assets. FastChannel features the advertising industry's largest media distribution network, with more than 5,000 advertisers and agencies, over 13,000 TV & radio broadcast and cable destinations and 6,000 print publications. The company's online system provides customers with speed, control, cost savings and error-reduction while achieving the best possible results and the highest return on their investment. For more information, please visit www.fastchannel.com.

About Idioma

Idioma is a leading provider of video workflow solutions, offering media-information firms, broadcasters, and government agencies with cutting-edge software solutions that streamline the capture, index, analysis, storage and re-purposing of audio and video media and related information. Idioma's SmartLog(TM) systems are currently installed and operational on four continents, including leading media information companies such as Nielsen Media Research (part of the VNU Media Measurement & Information Group (ASE: VNU). For more information about Idioma, please visit www.idiomasolutions.com , or contact IdiomaMarketing@IdiomaSolutions.com

Media Contact:

Ziv Gottesfeld, (781) 210-4442, (011)972(54)466-3627

Source: Idioma Ltd.

Media Contact: Ziv Gottesfeld, (781)-210-4442, (011)972-(54)466-3627

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