Bob Feldman to Join DreamWorks Animation

Bob Feldman to Join DreamWorks Animation

Senior PR Exec to Head Corporate Communications

GLENDALE, Calif., April 19 /PRNewswire-FirstCall/ -- DreamWorks Animation SKG announced today that Bob Feldman will join the company as head of corporate communications. Feldman has been president and chief executive of GCI Group, one of the world's largest public relations firms, for nearly eight years.

DreamWorks Animation SKG was recently spun off as a publicly traded company listed on the New York Stock Exchange (DWA) from the private company DreamWorks SKG. Feldman will report to Jeffrey Katzenberg and Ann Daly, the company's chief executive and chief operating officers.

In his new role, Bob will be responsible for the development and implementation of all DreamWorks Animation communications programs and, as a member of the senior management team, will participate in setting the strategic direction for corporate image and consumer branding initiatives.

"Bob's expertise in public relations, experience with a broad mix of Fortune 500 companies, and strength in management all combined to make him a great choice for us," said Jeffrey Katzenberg. "We're a new company with an exciting future, and we're thrilled to have Bob on our team."

Feldman's time with GCI, a unit of WPP's Grey Global Group, was marked by substantial agency growth and broad industry recognition. Feldman was previously with Ketchum and Burson-Marsteller, two other large, well respected public relations firms. Feldman has counseled a diverse mix of clients on brand marketing and corporate positioning strategies, including Intel, Sony Ericsson, Visa, Lowe's, Dell, Universal Studios Florida and FedEx. Feldman and his family will relocate to the Los Angeles area from his native New York City. DreamWorks Animation SKG is based in Glendale, CA.

"This is a uniquely exciting and compelling opportunity," said Feldman. "DreamWorks Animation has quickly established itself as a leader in CG films and the company is led by a very impressive management team. The chance to be a part of that team, and to help create an enduring brand recognized for technological and creative leadership, was too good an opportunity to pass up."

Heyman Associates, New York, handled the search.

DreamWorks Animation SKG (NYSE:DWA) is principally devoted to developing and producing computer-animated, or CG-animated, feature films.

Source: DreamWorks Animation SKG

CONTACT: Diana Loomis of DreamWorks Animation SKG, +1-212-588-6141

------- Profile: Ent