TD Waterhouse USA Launches New 'TradeCentral' Platform for the Active Trader

TD Waterhouse USA Launches New 'TradeCentral' Platform for the Active Trader Active Traders Have Come to the Right Place With Highly Customizable Interface, Ability to Trade From Any Screen and Ease of Use NEW YORK, Jan. 18 /PRNewswire/ -- TD Waterhouse USA today announced the launch of TD Waterhouse TradeCentral, a new active trader platform that enables traders to create custom workstations within minutes of opening an account. Available at http://www.tradecentral.com/, TradeCentral offers a flat $9.95 commission for investors who execute 30 or more trades in a 90-day rolling period. "As the active trader market continues to grow, we're pleased to offer this new platform to such an important segment of our customer base," said Janet Hawkins, executive vice president and chief marketing officer for TD Waterhouse USA. "TradeCentral demonstrates, once again, our commitment to the rapidly evolving active trader marketplace." TradeCentral is the cornerstone of the firm's efforts to continue to cater directly to the active trader. With a new platform, low pricing and exceptional customer service, TD Waterhouse is committed to providing active traders with the tools, customization and ease of use they demand. "Our research found that the active trader's greatest need was for a highly personalized trading platform that they can create as their own customized trading place," Hawkins continued. "With TradeCentral, active traders can quickly and easily streamline views to fit their individual trading strategies, and trade from virtually every streaming tool." TradeCentral gives active traders full command over how data is presented and how trades are executed. With TradeCentral, active retail traders can design and save multiple personalized views of the tools they need to identify market opportunities. Tools such as streaming, real-time quotes and information, point-and-click order entry, intraday account profit/loss data, Nasdaq Level II, Dow Jones news, and direct access to market makers and ECNs can be arranged in any fashion the user desires and modified to quickly address changes in the user's portfolio or the market. The launch of TradeCentral is supported with an advertising campaign debuting today that emphasizes the platform's customizable and easy to use interface and the ability to meet the advanced demands of the active trader. The ads will appear nationally in business and personal finance media at television, print and online outlets such as CNBC, Investor's Business Daily and CBSMarketwatch.com, and other business and personal finance media outlets. The TradeCentral advertising campaign is completely separate from TD Waterhouse's national ad campaign featuring Sam Waterston, which was announced in October 2004 and highlights the company's friendly, professional service and extensive third-party research for investors. TD Waterhouse created both advertising campaigns in partnership with Cossette Post Communications in New York. Legal Disclaimer: Access to services may be affected by market conditions, system performance, or other reasons. About TD Waterhouse TD Waterhouse Group, Inc. provides investors and financial advisors with a broad range of brokerage, mutual fund, banking and other consumer financial products. Worldwide, TD Waterhouse currently services 3.1 million active customer accounts. TD Waterhouse is a wholly owned subsidiary of The Toronto- Dominion Bank (NYSE/TSE: TD) and part of TD Bank Financial Group. Headquartered in Toronto, Canada, with offices around the world, TD Bank Financial Group offers a full range of financial products and services to approximately 13 million customers worldwide. In the U.S., brokerage services provided through TD Waterhouse Investor Services, Inc., Member NYSE/SIPC. Source: TD Waterhouse USA CONTACT: Kevin Dinino, TD Waterhouse USA, +1-212-908-7409 Web site: http://www.tdwaterhouse.com/ http://www.tradecentral.com/ Company News On-Call: http://www.prnewswire.com/comp/959635.html ------- Profile: International Entertainment