Award-winning Automotive Website Launches Hispanic Web Magazine (www.elcarroconexion.com)

Award-winning Automotive Website Launches Hispanic Web Magazine (www.elcarroconexion.com) DETROIT, Jan. 18 /PRNewswire/ -- The Web's Automotive Authority(SM) -- TheCarConnection.com -- is delighted to announce the launch of its new Spanish-language edition, now available online -- and without charge -- at http://www.elcarroconexion.com/ The new site provides members of the fast-growing, auto-enthusiastic Hispanic community with a comprehensive overview of autos and the automotive industry. ElCarroConexion.com covers news and current events in a way meant to reach consumers, enthusiasts and industry insiders alike. There are reviews, buying guides, weekly tips, complete auto show coverage, photo "scrapbooks" and much more. "Our goal is to keep members of our community up-to-date about current automotive events and, in the process, assist them to become smarter shoppers," says Greg Sanchez, Publisher and Editor-In-Chief of ElCarroConexion. The basic look and "feel" of the new site should seem familiar to those who read TheCarConnection.com. ElCarroConexion.com intends to carry on the tradition of the English-language "e-zine," which has won more awards for its coverage than any other automotive website. But ElCarroConexion.com is not just a translation. It will feature its own style, with the jargon, sazon -- and plenty of unique content -- tailored to meet the unique interests and needs of the Hispanic community. "Given TheCarConnection as a starting point, we find the new website design a reflection of our editorial vision. ElCarroConexion is meant to be both informative and accessible -- a combination all too rare in our complex, increasingly technology-driven informative & learning environment," says Sanchez. That community is growing fast, showing a total of 39 million people describing themselves as Hispanic, according to the latest census data. And that is expected to reach a quarter of the U.S. population by 2050. Various trade reports suggest that new vehicle spending by Hispanics has doubled over the last decade, and is now approaching $20 billion annually. Yet despite the Hispanic community's romance with the car, it is being seriously underserved by the automotive media, especially online. Miami-based ElCarroConexion.com will be published and edited by Greg Sanchez. Sanchez has more than 24 years of automotive publishing experience, and has been a long-time advocate of diversity marketing and publishing within the Hispanic community. Source: TheCarConnection CONTACT: Greg Sanchez, +1-888-401-4071, greg@thecarconnection.com , or Paul A. Eisenstein, Publisher, +1-248-544-8700, paul@thecarconnection.com , both of TheCarConnection.com Web site: http://www.thecarconnection.com/ http://www.elcarroconexion.com/ ------- Profile: International Entertainment