DigitalGrit Acquires Washington, DC-Based Liquid Marketing and Insight, Inc.

DigitalGrit Acquires Washington, DC-Based Liquid Marketing and Insight, Inc. National Account Strategy Team Added BOONTON, N.J., Jan. 18 /PRNewswire/ -- Full-service Web marketing firm DigitalGrit announced today that it has acquired Washington, DC-based Liquid Marketing and Insight, Inc. (LMI). Based in New Jersey, DigitalGrit is well known for its conversion-focused Web marketing solutions with a client roster that includes ADP, American Express, Morgans Hotel Group, Sony, Reuters, Prudential, D&B and Consumer Reports. The acquisition of LMI adds new strategic interactive marketing capabilities, top clients, and an increased geographic reach. "Our goal has always been to provide our clients with innovative, results-driven interactive marketing solutions. And we've done a fantastic job of that to date," states Dan Lynn, DigitalGrit's co-Founder. "In fact, we have become a leader in the Search Engine Marketing (SEM) space. However, our clients want us to help them capture all of the possibilities of the Internet. The addition of LMI to our team significantly enhances our strategic capabilities -- especially when you consider their team's combined experience with top accounts and other leading agencies like Ogilvy PR Worldwide and SF Interactive." In conjunction with the acquisition of Liquid Marketing and Insight, Inc., DigitalGrit is launching its National Accounts Strategy Group. At the team's helm will be former LMI employees Glenn Whiting, Tim McNamara and Kate Milner. The new team will be charged with enhancing DigitalGrit's ability to design, develop and launch fully integrated interactive marketing campaigns and complex Web technology applications. "We have never limited our ideas or approaches to conventional practices and have time and again successfully delivered innovative marketing solutions to companies such as IBM, Motorola, Pfizer, Miller Brewing Co., Kraft Foods, the AAA Foundation, and Inc. Magazine. LMI and DigitalGrit have a shared vision for how clients can fully take advantage of all that interactive marketing can offer, as well as the emerging trends that will continue to shape consumers' relationships with brands," adds Glenn Whiting, LMI's President -- now DigitalGrit's VP, National Account Strategy. "We're very excited to use our combined experience and capabilities to take our clients' interactive marketing efforts to a new level -- one which we feel will earn us a leadership position in this space," says Lynn. "We're expecting big things from ourselves, and will definitely be an agency to watch in 2005." About DigitalGrit, Inc. Established in 2000, DigitalGrit is a leading and innovative online marketing and Web technology firm. The company takes a holistic approach to Internet marketing -- developing the strategies, inventing the creative, measuring and optimizing the programs, and building and powering the systems that make it all work. Marketing across channels including Search Engines, Email, Banners, Behavioral Ads, and beyond, DigitalGrit is dedicated to producing above-the-bar results. The firm's client list includes some of the world's best-known companies such as ADP, American Express, Berlex Laboratories, Consumer Reports, D&B, Morgans Hotel Group, Prudential, Reuters, Samsung and Sony. DigitalGrit is an active member of the Association for Interactive Marketing (AIM), the Interactive Advertising Bureau (IAB), the Search Engine Marketing Professional Organization (SEMPO), and is a Microsoft Certified Partner. The company is headquartered in Northern New Jersey, with offices in New York City and Washington, DC. Learn more about DigitalGrit at http://www.digitalgrit.com/ . Source: DigitalGrit, Inc. CONTACT: Aimee Kessler Evans of DigitalGrit, +1-973-316-9696, ext. 165, or cell, +1-973-568-8411, or aevans@DigitalGrit.com Web site: http://www.digitalgrit.com/ http://www.liquidmarketinginc.com/ ------- Profile: International Entertainment