TeleTech Launches Over-the-Phone Interpretation Services

TeleTech Launches Over-the-Phone Interpretation Services New InCulture(TM) Business Unit to Deliver Marketing Solutions to Growing Multicultural Markets DENVER, Jan. 18 /PRNewswire-FirstCall/ -- TeleTech Holdings, Inc. (NASDAQ:TTEC), a leading global provider of customer management and business process outsourcing (BPO) solutions, today announced the launch of its new InCulture(TM) service offering. (Logo: http://www.newscom.com/cgi-bin/prnh/20010130/TELETECHLOGO ) TeleTech's InCulture service offering will initially focus on providing real time language translation services, also known as over the phone interpretation (OPI), for its client's customers in multiple languages. Studies have shown when customers are able to converse in their primary language, customer satisfaction and retention levels increase, enabling companies to benefit from previously untapped revenue opportunities. With TeleTech's InCulture offering, clients can now cost effectively provide their customers with 24-hour service, seven days a week, regardless of what language they speak. With a multicultural population that has reached over 95 million in the United States alone, and a combined buying power estimated at over $1.3 trillion, multicultural markets represent a significant global revenue opportunity for both TeleTech and its clients. Unlike traditional services that provide basic translation capabilities, TeleTech's InCulture is an entire suite of products designed to help clients acquire, grow, and maintain customers in the customers' preferred language. InCulture is a natural extension of TeleTech's core business capabilities and leverages its existing infrastructure -- allowing TeleTech to offer more than 150 languages from its presence in 16 countries that span the Americas, Europe, and Asia Pacific. In addition to OPI services, TeleTech InCulture plans to offer additional multicultural marketing solutions that will enable clients proactively to serve customers within their targeted markets. "TeleTech's language translation services enables clients to personalize their marketing efforts and provide a higher level of service to multicultural markets," said Kenneth Tuchman, chairman and chief executive officer of TeleTech. "OPI provides clients a significant return on investment, given it offers meaningful revenue opportunities while also providing a cost effective solution. In addition, they also benefit from TeleTech's global delivery platform to ensure flexibility, scalability, and timely execution worldwide." ABOUT TELETECH TeleTech is a leading global provider of innovative strategies, technology-enabled services, and outsourced solutions that measurably enhance the value of client's core business processes. TeleTech's strategies, services, and solutions help clients increase revenue, lower costs, and delight and retain their customers. TeleTech's proven process methodology, standardized global technology platform, and flawless execution of complex global projects enable the company to demonstrate and deliver measurable results that enhance the value of their clients' brands. TeleTech pioneered "customer management outsourcing" 23 years ago and has led industry change by broadening its services to encompass measurable value creation across core business processes for clients that include the Global 1000. Today TeleTech continues to innovate and redefine value creation globally, supporting customers in 23 languages, through its more than 33,000 employees, in 16 countries. For additional information, visit www.TeleTech.com. FORWARD-LOOKING STATEMENTS This press release may contain certain forward-looking statements relating to future results. The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. These forward-looking statements are subject to risks and uncertainties that may cause TeleTech's and its subsidiaries' actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to the following: the ability to successfully launch and generate revenue from new product introductions; the estimated revenues associated with new or renewed client agreements; the possibility of the company's Database Marketing and Consulting segment not returning to historic levels of profitability; greater than anticipated competition in the customer care market, causing adverse pricing and more stringent contractual terms; risks associated with losing or not renewing significant client relationships, or early termination of a client agreement; the company's ability to close new business and fill excess capacity; consumers' concerns or adverse publicity regarding the products of the company's clients; higher than anticipated start-up costs or lead times associated with new ventures or business in new markets; execution risks associated with performance-based pricing metrics in certain client agreements; execution risks associated with achieving targeted annualized cost reductions; the company's ability to find cost effective locations, obtain favorable lease terms, and build or retrofit facilities in a timely and economic manner; risks associated with business interruption due to weather- related events; risks associated with attracting and retaining cost-effective labor at the company's customer management centers; the possibility of additional asset impairments and restructuring charges; risks associated with changes in foreign currency exchange rates; economic or political changes affecting the countries in which the company operates; changes in accounting policies and practices promulgated by standard setting bodies; and, new legislation or government regulation that impacts the customer care industry. Please refer to the company's filings with the Securities and Exchange Commission, including the company's Annual Report on Form 10-K for the year ended 2003 and other more recent SEC filings, for a detailed discussion of factors discussed above and other important factors that may impact the company's business, results of operations, financial condition, and cash flows. The company assumes no obligation to update its forward-looking statements to reflect actual results or changes in factors affecting such forward-looking statements. Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20010130/TELETECHLOGO PRN Photo Desk, photodesk@prnewswire.com Source: TeleTech Holdings, Inc. CONTACT: Investors, Karen Breen or Dan Campbell, Investor Relations, +1-303-397-8592, or Media, Julie Lucas, Public Relations, +1-303-397-8555, all of TeleTech Holdings, Inc. Web site: http://www.teletech.com/ ------- Profile: International Entertainment