Home Decor Products Increases Annualized Revenue by Nearly $1 Million With Detailed Web Site Analysis From Coremetrics

Home Decor Products Increases Annualized Revenue by Nearly $1 Million With Detailed Web Site Analysis From Coremetrics Leading Specialty Retailer Implements Navigational Improvements to the Shopping Cart Checkout Process & Recognizes Significant ROI Within 90 Days of Signing Contract NEW YORK, Shop.org Multichannel Executive Symposium, Table 2, Jan. 18 /PRNewswire/ -- Coremetrics(TM), a leading provider of hosted Web analytics, marketing and merchandising solutions, today announced that Home Decor Products, Inc., a company that owns and operates www.HomeClick.com, www.AbsoluteHome.com and www.Barbecues.com, has increased checkout completion rate by 2.6% and annualized revenue by nearly $1 million dollars with detailed analysis of online customer and visitor behavior from Coremetrics. Within 90 days of signing a contract with Coremetrics, Home Decor Products was up and running on all three Web sites and had implemented minor navigational changes to the HomeClick.com shopping cart that resulted in a significant increase in revenues. All three of Home Decor Products' Web sites are growing rapidly and the company is projected to increase revenue by 50% over 2004. As Home Decor Products' online business grew, they quickly discovered their existing Web analytics tool could not meet their growing needs. After evaluating several vendors, Home Decor Products chose Coremetrics to provide hosted Web analytics for all of their online brands because of the company's proven scalability, expertise in retail and unmatched ability to automatically detect and analyze the ROI from all online marketing programs. "We selected Coremetrics because they offered deep analytics that our current solution simply couldn't provide, and they had more expertise in retail than any of the other Web analytics vendors," said Jeremy Dalnes, director of marketing at Home Decor Products. "Within 90 days of signing the contract, we were up and running, making changes to our Web site and recognizing significant ROI. By making a handful of minor changes to our checkout process, we've gained nearly $1 million in annualized revenue. We did over $50 million in orders in 2004, so even a slight improvement in conversion rate gives us a material increase in revenue over the course of the year." Rapid Path to ROI Within 4 weeks of signing the contract with Coremetrics, Home Decor Products completed implementation of Coremetrics 2005 on all three of their Web sites: www.Homeclick.com, www.AbsoluteHome.com and www.Barbecues.com. HomeClick.com is the largest of the three brands and offers the largest collection anywhere of premium brand name bath, hardware, kitchen, lighting, outdoor & tableware products at competitive prices. Initial analysis from Coremetrics identified small but significant areas in the HomeClick.com shopping cart checkout process where they could make changes that would increase conversions. HomeClick.com identified that on average, shoppers were spending over 2 minutes on the shopping cart page. They discovered the primary reason for this was that the navigation cues were slightly confusing. For example, when a shopper wanted to change quantities or delete an item from the cart, they were told to press the "update cart" button. However, the actual button said "update changes". They also found that the account information page where shoppers are asked to enter billing information didn't prominently display a link about HomeClick.com's security and privacy policies. The security link was under the fold where some shoppers couldn't easily find it and as a result, they were abandoning their orders. Results After making several minor navigational changes to the shopping cart checkout process, including changing the update cart button so it was consistent with the instructions and moving the security link above the fold, HomeClick.com saw their checkout completion rate increase by 2.6%. This improvement represents an annualized revenue increase of nearly $1 million dollars. "Coremetrics' expertise in retail is unparalleled because we service more top retailers than any competing Web analytics vendor," said Joe Davis, president and CEO of Coremetrics. "Since we work so closely with the leaders in the industry, we are able to quickly identify areas for improvement and guide our clients to rapid ROI. Home Decor Products is a great example of how a client can get up and running quickly, and significantly increase their revenues within a very short period of time." About Coremetrics Coremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company's flagship product, Coremetrics 2005, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 300 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE. Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy. NOTE: Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated. Source: Coremetrics CONTACT: Emily Brady of Brady Public Relations, +1-650-692-6107, or emily@bradypr.com, for Coremetrics Web site: http://www.coremetrics.com/ ------- Profile: International Entertainment