PRN Corporation Announces John Miller, Chief Marketing Officer of NBC Universal Television Group, Joins Its Board of Directors

PRN Corporation Announces John Miller, Chief Marketing Officer of NBC Universal Television Group, Joins Its Board of Directors Broadcast Industry Executive Expands PRN's Media and Advertising Expertise SAN FRANCISCO, Jan. 18 /PRNewswire/ -- PRN Corporation announced today that John Miller, Chief Marketing Officer of NBC Universal Television Group, has joined the Company's board of directors. Emmy winner and PROMAX Hall of Fame member Miller, the longtime head of advertising and promotion for NBC and co-president of The NBC Agency, was named Chief Marketing Officer for the NBC Universal Television Group in May 2004. Miller has oversight for all marketing initiatives and cross-promotional opportunities for NBC Universal Television Studios, NBC Universal Television Distribution, NBC Entertainment, NBC News, NBC Sports, Telemundo, Bravo, USA Network, SCI FI, Trio, MSNBC, CNBC and Universal Studios Networks. Further, he co-chairs the marketing council for the full company, NBC Universal, with Universal Pictures Vice Chairman Marc Shmuger. Charlie Nooney, chief executive officer of PRN, stated, "In his many years at NBC, John Miller has established one of the best reputations in the industry for his innovation in marketing and television. We believe that his expertise and network of contacts will significantly enhance our reputation as the leading in-store television network in the country. Together PRN and NBC have already created award-winning work in our successful series of HDTV educational programming for consumers that was recognized and supported by leading industry organizations such as Consumer Electronics Association. We are honored to have John join our noteworthy board of directors." Miller commented, "PRN has established first-class partnerships across the advertising, retail and media industries that play a critical role in the company's position as the in-store TV leader. PRN is in a unique position to reach consumers through the television medium while they are shopping and making their final purchase decisions. I'm excited to be joining PRN's board and look forward to working with its other prominent directors." Prior to his position as Chief Marketing Officer of NBC Universal Television Group, Miller was president of the NBC Agency since November 1999. In that position, he and his longtime partner and co-president, Vince Manze, oversaw the television industry's first full-service advertising agency-an award-winning in-house unit that quickly established itself as one of the country's top creative commercial firms. Under Miller and Manze's direction, the NBC Agency built on the NBC Advertising & Promotion Department's long tradition of being a television industry leader and trendsetter with innovative marketing, promotion and branding concepts, and campaigns. In 1991, he was inducted into the PROMAX Hall of Fame, the international association of electronic media marketing professionals that also named Miller and Manze the Marketing Team of the Year in 1995. They also honored Miller as the Promotion Executive of the Year in 1996. In 1999, Miller, Manze and their NBC colleagues received a Primetime Emmy for Outstanding Commercial for an advertisement promoting the Internet portal service Snap.com. The spot also received the World's Best Commercial award from the IBA. Just recently, Miller and Manze were honored with a Campaign of Distinction award by the Promax&BDA organization for their work on the runaway hit reality series, "The Apprentice." Also serving on the PRN Corporation Board are Charles A. Nooney, chief executive officer and chairman of the Board of PRN Corporation; James A. Caccavo, chief executive officer of Valence Capital Management, LP; Daniel W. O'Connor, president and chief executive officer of Management Ventures, Inc.; Stephen D. Royer, managing director of Shamrock Capital Advisors, Inc.; Enrique F. Senior, managing director of Allen & Company LLC; David Verklin, CEO of Carat Americas; James A. Wiatt, president and chief executive officer of the William Morris Agency; and William J. Wynperle, vice president of Shamrock Capital Advisors, Inc. About PRN Corporation Founded in 1992, the PRN Corporation operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month. Through the PRN Network, PRN enables national and local advertisers to target consumers in over 5,000 leading retail stores in all of the 210 media markets designated by AC Nielsen in the United States. PRN works with retailers and advertisers to create in-store television programming that includes entertainment, news, product information, advertising and community content. Retailers carrying the PRN Network include Best Buy, Circuit City, Costco, Pathmark, Ralphs, SAM'S CLUB, Sears, ShopRite and Wal-Mart Stores. Based on information provided by several third-party research firms and retailers, PRN estimates that the PRN Network has over 180 million gross impressions each month. For the quarter ended June 30, 2004, the average number of Consumer Viewing Areas, or CVAs, in the PRN Network was 34,907. CVAs are discreet shopping areas within the retail store in which one or more video displays are installed and the PRN Network is aired. PRN's headquarters are in San Francisco, California. For more information, please visit http://www.prn.com/ . Forward-Looking Statements Except for the historical information contained herein, the matters set forth in this press release, including the expected contributions of PRN's new director, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially, including, but not limited to, PRN's ability to execute its business strategy, the impact of competitive media and other risks detailed in PRN's SEC filings. These forward-looking statements speak only as of the date hereof. PRN disclaims any obligation to update these forward-looking statements. Source: PRN Corporation CONTACT: Genet Garamendi of PRN Corporation, +1-415-808-9167, or genet_garamendi@prn.com; or Erica Pettit, +1-212-850-5614, or epettit@fd-us.com, or Evan Smith, CFA, +1-212-850-5606, or esmith@fd-us.com Web site: http://www.prn.com/ ------- Profile: International Entertainment