Pharmaceutical and Life Science Industries Declare Siperian the Leading Customer Data Integration Provider, According to the CDI Institute

Pharmaceutical and Life Science Industries Declare Siperian the Leading Customer Data Integration Provider, According to the CDI Institute Nine Pharmaceutical and Life-Science Organizations Have Chosen Siperian To Build Their Prescriber and Organization Master Data Hub SAN MATEO, Calif., Jan. 18 /PRNewswire/ -- Siperian, a leading customer data integration and management solution provider, today announced that two new pharmaceutical and life-science customers in the last quarter have chosen Siperian Master Reference Manager (MRM) to build their prescriber & organization hubs. With a total of nine global pharmaceutical companies (and five among the top twelve) now leveraging Siperian MRM, the company is quickly becoming the de-facto standard for pharmaceutical organizations who want to maximize their CRM investments and manage their most valuable asset: customer data. According to a recent CDI Institute(TM) Inc. poll, over 65 percent of the major North American pharmaceutical firms surveyed selected Siperian as their preferred vendor for customer data integration (CDI) initiatives (see related CDI Institute announcement dated 1/10/05: "CDI Institute Declares Siperian as Leader for "Universal View of the Physician" In Recent Survey). Customer data integration initiatives are critical to pharmaceutical companies who are looking to maximize their million dollar CRM investments and better manage their different customer types: prescribers, patients and organizational buyers. Effectively managing these three classes of customers is now even more critical to the profitability and long-term success of a pharmaceutical company, as prescribers often determine the fate of a new drug at its launch, while sales reps have less time than before to spend with doctors. Pharmaceutical companies now realize that a reliable foundation of prescriber, patient and organizational data is a prerequisite for improving sales force alignment and productivity while maintaining compliance with various FDA regulations. "CDI is a mission-critical enabler as pharmaceutical companies update their technical infrastructure to support the notion of a 'universal physician view," said Aaron Zornes, chief research officer for The CDI Institute. "Our research shows that well over fifty large North American enterprises plan to spend an average of $1.2 million for CDI software solutions during 2004 -- with Siperian leading in mindshare within the pharmaceutical sector." Siperian creates a trusted IT foundation that delivers unified prescriber and organization views across disparate data sources, applications and channels. The Siperian solution then delivers this reliable customer reference data and actionable 360º customer views to different business users in a timely fashion for both operational and analytical purposes. With Siperian, pharmaceutical organizations can: -- Manage the full lifecycle of any customer master data (prescriber, organization, patient, etc.) -- Extend the customer master store to new sources without writing any custom code -- Improve data reliability for all downstream applications and ensure that all data (i.e. prescriber, organization, and patient) is shared with both operational applications and analytical applications -- Decrease customer data management costs with our rules-based approach and easy-to-use management features. "Having built a solid foundation of prescriber and organizational data at some of the leading prescription drug giants, we truly understand the unique and complex challenges of consolidating, reconciling and accessing unified views from various customer types," said Darlene Mann, CEO of Siperian. "We are thrilled to be recognized as the leading provider of the 'Universal View of the Physician' by CDI Institute and look forward to helping our clients enhance revenue through more effective use of customer data." Siperian Master Reference Manager Siperian MRM delivers the most reliable master reference data foundation for uniquely identifying a customer across all touch points in an enterprise. Siperian MRM maintains the best version of the truth from disparate customer information and becomes the system of record of all unique customers for downstream analytical and operational systems. Siperian MRM is the foundation product of the Siperian Hub. About Siperian Siperian, Inc. offers a powerful solution for comprehensive customer data integration and management. By creating the most trustworthy and manageable customer master reference store possible from disparate internal and external data sources, Siperian solves the problem of customer data reliability through a rules-driven, code-free approach. Siperian Master Reference Manager drives up-to-date and reliable customer data in operational and analytical systems in batch and real-time modes, and is the foundation for delivering accurate, relevant and actionable 360º customer views. Siperian's highly manageable and extensible solution enables enterprises to cost-effectively provide trustworthy customer master data to any system or business user, resulting in more efficient and profitable customer relationships, reduced customer data operations costs, and increased accuracy of regulatory compliance. For further information, visit us on the Web at http://www.siperian.com/ or call 1-866-SIPERIAN (1-866-747-3742). MEDIA CONTACTS: Chris McCoin or Richard Smith McCoin & Smith Communications LLC 508-429-5988 (Chris) or 978-433-3304 (Rick) chris@mccoinsmith.com or rick@mccoinsmith.com Source: Siperian, Inc. CONTACT: Chris McCoin, +1-508-429-5988 or chris@mccoinsmith.com, or Richard Smith, +1-978-433-3304 or rick@mccoinsmith.com, both of McCoin & Smith Communications LLC, for Siperian, Inc. Web site: http://www.siperian.com/ ------- Profile: International Entertainment