Getting in Front of the Competition. Press Release Exposure, Is it Right for You?

Getting in Front of the Competition. Press Release Exposure, Is it Right for You? NEW YORK, Jan. 18 /PRNewswire/ -- With the growing accessibility of global business tools like the Internet, fax machines and email, brings larger international competition, especially for the new kid on the block. Although these tools have been around for quite awhile, factors like speed of transmission, accessibility and ease of use have opened up the globe for larger and tougher competition. So how can one survive, let alone break into the market? Michael Iwasaki of 24-7PressRelease.com says, "You must market your product aggressively to have your product or service noticed. One great way to start is a well written, meaningful press release." Iwasaki continues, "The power of an informational press release should not be underestimated. If you schedule a press release on a semi regular basis, this may become a subliminal cost effective way of building your brand. This being said, your press release must have a good story to tell that is captivating to a journalist, otherwise you may only harm your image." So what can a press release do for you? Your press release, depending on distribution may be picked up by trade publications who may contact you to further a story. Your release may be published on thousands of web sites, not only increasing popularity in your search engine rankings, but further drumming up interest by potential customers. Not to mention distribution to journalists looking for a meaty story who will again contact you if your story is the right fit for them. Through their recent Mass Media Distribution (MMD) program, launched in December 2004 24-7PressRelease.com offers businesses owners distribution of press releases to tens of thousands of journalists and millions of investors and the general public via PR Newswire's network at cost-effective prices. For more information, visit the http://www.24-7pressrelease.com/ website. About 24-7PressRelease.com 24-7PressRelease.com was founded in early 2004 realizing the need for affordable press release dissemination services for smaller businesses. The http://www.24-7pressrelease.com/ web site offers press release writing tips, free journalist account setup for email of daily headlines, and press release dissemination. 24-7PressRelease.com has provided press release services to companies like lingerie retail giant Angelbodywear.com lingerie http://www.angelbodywear.com/ and specialty high end jewelry store A Diamond In Jewelry, http://www.a-diamond-in-jewelry.com/. This press release has been submitted on behalf of http://www.24-7pressrelease.com/ . Source: 24-7PressRelease.com CONTACT: Michael Iwasaki, Public Relations Advisor of 24-7PressRelease.com, +1-604-312-7040, or fax, +1-604-648-8516, michael@24-7pressrelease.com Web site: http://www.24-7pressrelease.com/ ------- Profile: International Entertainment