Couch 57, Stadium 17 New Survey Highlights Super Bowl Viewing Preferences

Couch 57, Stadium 17 New Survey Highlights Super Bowl Viewing Preferences RICHMOND, Va., Jan. 18 /PRNewswire/ -- The big game is fast approaching, and thousands of football fans will spend the day cheering for their favorite team in Jacksonville, Florida. But a new national survey from Circuit City reveals more Americans would prefer to watch the Super Bowl on a big screen TV than in person at the stadium. Nearly 7,500 men and women responded to the "Just what I needed for the big game" survey* and 57 percent chose the big screen over the stadium (17%). Other survey findings: * Eighty-two percent plan to watch at least some of the Super Bowl on TV this year. * Nearly 20 percent would consider buying a big screen TV if their favorite team made it to the championship game. * More than half (53%) named the big screen TV the MVP of the perfect Super Bowl party. * Men and women like watching the Super Bowl for different reasons; 46 percent of men said the game was the best part while 46 percent of women chose the commercials. "We're excited to be able to offer consumers higher quality pictures and bigger screen sizes at similar, and in many cases, lower prices than just a few months ago," said Doug Moore, senior vice president, general merchandise manager at Circuit City. "There are great technologies like plasma and LCD to choose from in addition to great values in traditional tube TVs. And promotional offers, like new financing packages, make the jump to big screen TV more affordable than ever for families. This is a great time to buy a new TV!" High-definition projection TVs start at less than $1,000, while top-brand projection TVs start at less than $1,500. Plasma TVs start at less than $2,000 and rear-projection LCD TVs start at less than $3,300. Big game delivery guarantee -- If you purchase any in-stock TV at Circuit City by 4pm (local time) on February 5, 2005 ... we guarantee it will be delivered to your home by game time on Super Bowl Sunday. *Circuit City's "Just what I needed for the big game" survey was commissioned by Circuit City Stores, Inc. and was conducted on the Internet by Decision Analyst of Arlington, Texas. Nearly 7,500 adults responded. The survey's margin of error is +/- 2%. About Circuit City Stores, Inc. Richmond, Va.-based Circuit City Stores is a leading specialty retailer of consumer electronics. Circuit City operates 626 Superstores and five mall- based stores in 160 U.S. markets. Its International segment operates through more than 1,000 retail stores and dealer outlets in Canada. Circuit City also operates a Web site at http://www.circuitcity.com/. (Logo: http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO ) Photo: http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Circuit City Stores, Inc. CONTACT: If you would like to visit one of our stores or would like more information, please contact: For States A-M: Steve Mullen, +1-804-527-4817, steve_mullen@circuitcity.com; or For States N-W: Kathie Hess, +1-804-418-8298, kathie_hess@circuitcity.com, both of Circuit City Stores, Inc. Web site: http://www.circuitcity.com/ ------- Profile: International Entertainment