Coming ... Super Bowl Sunday!!!

Coming ... Super Bowl Sunday!!! HEINEKEN TEAMS WITH RED HOT DIRECTOR DAVID FINCHER - NEW AD SLATED TO AIR ONLY ONCE IN THE U.S. & WILL DEBUT ON SUPER BOWL SUNDAY - WHITE PLAINS, N.Y., Jan. 18 /PRNewswire/ -- As part of its ongoing commitment to "surprise, excite and delight in 2005," Heineken is teaming up with acclaimed Hollywood film director David Fincher (Fight Club, Seven and Panic Room) to produce a super-sized :60 second Super Bowl Sunday commercial starring one of Hollywood's hottest personalities. The commercial is scheduled to run in the US one time only, exclusively on Super Bowl Sunday, in major television markets across the country. "We're excited about this collaborative effort with David Fincher, as it marks another huge milestone in the ongoing creative evolution of advertising for Heineken. We're confident that the public will be equally enthusiastic when the spot airs on Super Bowl Sunday," said Andy Glaser, US Heineken Brand Director. "The talent associated with this uniquely Heineken spot, both in front of the camera and behind the scenes, will make it one of Super Bowl Sunday's best, most original and most memorable moments." Heineken USA Inc., the nation's largest beer importer, is a subsidiary of Heineken International (Netherlands), which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Dark Lager; Amstel Light, the largest-selling imported light beer brand; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit http://enjoyheinekenresponsibly.com/. Source: Heineken USA Inc. CONTACT: Dan Tearno of Heineken USA, +1-914-681-4113 ------- Profile: International Entertainment