Grab.com Grows as New Casual Gamers Seek Innovative Offerings

Grab.com Grows as New Casual Gamers Seek Innovative Offerings Gaming Portal Has More Than Quadrupled in Unique Visitors in the 3 Months Since Its Launch LOS ANGELES, Jan. 18 /PRNewswire-FirstCall/ -- Intermix Network LLC, a wholly owned subsidiary of Intermix Media, Inc. (AMEX:MIX), announced recent Web traffic numbers today for Grab.com, Intermix Network's premier casual gaming community, showing significant growth in site visitors. Grab.com received over 1.1 million unique visitors in December according to Media Metrix, up from approximately 250,000 in October when the site was launched. Grab.com provides users an opportunity to play online games in a social and entertaining environment. Grab.com's innovative features include personal profiles, user reviews, avatars, friends lists, message boards, tournaments and games from both well-known and independent game developers. As a result, Grab.com is attracting new casual gamers and their friends while experiencing an increase in the amount of time spent on the site by users. "Grab.com is more than a casual gaming site -- it is a social portal with unique entertainment features and user-generated content that is building a loyal, active and growing community," said Richard Rosenblatt, CEO of Intermix Media. Other notable Grab.com site metrics include the following: * 14.5 million game-plays to date; * 1 million premium trial game downloads since October launch; * Over 85,000 downloads of games uploaded by independent developers. "Our success with MySpace has enhanced our understanding of online brand building. Now we have a proven approach that we are leveraging across Grab.com and our other Internet properties," added Rosenblatt. About Grab.com Grab.com leverages Intermix Media's years of online gaming experience, the broadest set of community features and functions in the casual games sector, and some of the best content from the top game publishers and independent game developers to provide a comprehensive entertainment portal. About Intermix Media A leading online media and ecommerce enterprise, Intermix Media utilizes proprietary technologies and analytical marketing to develop unique content, an active community and innovative ecommerce offerings. The Intermix Network blends user-generated and proprietary online content to motivate its users to spend more time on its Network and to invite their friends to join them. By integrating social networking applications, self publishing and viral marketing, the Intermix Network has grown to over 17 million unique visitors per month, including such flagship properties as Myspace.com and Grab.com. Intermix also leverages its optimization technologies, marketing methodologies and the Internet through its Alena unit, where it launches branded consumer product offerings. Alena expands Intermix's consumer reach by marketing select high margin and innovative products directly to the consumer across the Internet. In doing so, Alena cost effectively builds consumer brands, such as Hydroderm, and drives new users back to the Intermix Network. Source: Intermix Media, Inc. CONTACT: Bennet Ratcliff of Group SJR, +1-310-806-6200, bratcliff@groupsjr.com, for Intermix Media, Inc. ------- Profile: International Entertainment