The Jeep(R) 4x4 Trail Rated Challenge Lauded as Exceptional Experience by Organic

The Jeep(R) 4x4 Trail Rated Challenge Lauded as Exceptional Experience by Organic Jeep 'Edutainment' Site Wins Broad Industry Recognition SAN FRANCISCO, Nov. 19 /PRNewswire/ -- Organic, Inc., a leading web marketing services firm, has awarded its quarterly Exceptional Experience Award to the team that developed the Jeep(R) 4x4 Trail Rated Challenge site. The award recognizes creativity and innovation and honors sites created for Organic clients. The winning team receives a bonus of $25,000. The Organic Exceptional Experience Award Organic defines an Exceptional Experience as taking the leap from the ordinary to the exceptional by leading users through an online experience that not only works well, but is also emotionally appealing. An Exceptional Experience is built on a clear recognition of a customer need, inspired by a single big idea, and showcases the brand in a thoughtful way. It engages and delights the user while delivering the desired business results. Any Organic-developed online experience is eligible for the award, including an online marketing campaign, a website, an Intranet, a micro-site, a kiosk interface, an interactive game, and a rich media email campaign. The awards program is judged by a panel of both internal and external judges and awards are granted once a quarter. Last quarter's winner was Tommy Hilfiger's Tommy Kids site available at www.tommy.com/kids. "At Organic we are committed to delivering exceptional experiences for our clients and for our clients' customers," said Mark Kingdon, CEO of Organic. "We are proud to put our 'money-where-our-mouth-is' and recognize teams that push themselves to deliver exceptional work that creatively addresses complex marketing and business challenges." "We're thrilled with the Jeep Trail Rated Challenge site and have received positive feedback from consumers and the industry," said Jay Kuhnie, Director Jeep Brand Communications. "It successfully achieves our goal of educating individuals about Jeep vehicle capabilities in a fun and engaging way while also educating them about our commitment to safety. We're pleased with the work that the Organic team did for us." The Jeep(R) Trail Rated Challenge The Jeep(R) Trail Rated Challenge is an online "edutainment" game that teaches consumers about on-road and off-road Jeep vehicle safety features and safe driving tips. This online experience is unique for the automotive industry. The Go 4x4 Challenge presents a variety of driving scenarios, within a gaming format, to teach Jeep vehicle owners and prospects about maneuvering safely through challenging conditions such as deep water, snow, and sand. To ensure that the safety features were portrayed accurately, the Organic team worked closely with Jeep Marketing, Product Planning, Engineering, Legal, and Product Safety to develop the site. "Delivering Jeep's educational message in a fun and compelling online edutainment format engaged users and forged a deep connection with current and future Jeep owners," said Chuck Russo, Vice President and Managing Director of Organic Detroit, the office responsible for the creation of the Jeep Go 4x4 Site. "Our team has been working on the Jeep online experience for over five years and I'm proud that we continue to produce exceptional award-winning work." The Go 4x4 Award-Winning Program In recent months, the Jeep Trail Rated Challenge site has received nine industry awards including recognition from Macromedia, NY Festivals, Caddy Awards, International Web Page Awards, Automation Alley, and the Web Marketing Association. To take the Jeep 4x4 Trail Rated Challenge, visit http://www.jeep.com/4x4 and click on "Take the Challenge." Only in a Jeep(R) Freedom, adventure, mastery, authenticity and the capability to go anywhere are the hallmarks of the Jeep(R) brand worldwide. It is a reputation earned during more than six decades of SUV leadership. Jeep brand sales are up 17 percent year-over-year in 2004 (through April), with four new models being introduced this year. The Jeep Wrangler Unlimited is now available in dealerships, while the all-new 2005 Jeep Grand Cherokee, Jeep Liberty Renegade and Jeep Liberty Diesel launch later this year. Jeep Trail Rated(R) communicates the legendary Jeep capability that is designed into every Jeep 4x4. As the brand's lineup expands, Jeep branded vehicles will continue to be what they have always been -- the most capable. About Organic, Inc. Organic creates exceptional online experiences for Fortune 1000 clients by delivering comprehensive web development and interactive marketing programs that drive more profitable customer relationships. Established in 1993, Organic specializes in clients with high involvement products and services for clients such as Chrysler Group, Sprint PCS, Washington Mutual, Tommy Hilfiger, and CIBC. Organic has offices located in San Francisco, Detroit, Toronto, and New York. For more information, please visit www.organic.com. Organic, Inc. is a part of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Source: Organic, Inc. CONTACT: Amanda Van Nuys of Organic, +1-415-581-5834, or Amanda@organic.com; or Suraya DeSante of Chrysler Group, +1-248-512-4889, or sd114@dcx.com Web site: http://www.jeep.com/ Web site: http://www.omnicomgroup.com/ Web site: http://www.organic.com/ ------- Profile: International Entertainment