CBS 3, UPN 57, KYW Newsradio, 94WYSP Launch 16th Annual `Joy of Sharing' Toy Drive

CBS 3, UPN 57, KYW Newsradio, 94WYSP Launch 16th Annual `Joy of Sharing' Toy Drive Rudolph, Jason George to Support Campaign With PSAs PHILADELPHIA, Nov. 19 /PRNewswire/ -- CBS 3, UPN 57 and their Infinity Radio sister stations, KYW Newsradio and 94WYSP, will kick-off their 16th annual Joy of Sharing toy drive on Monday, November 22nd. The campaign, the longest-running toy drive of its kind in the market, begins Monday, November 22nd and continues through Wednesday, December 22nd. "Eyewitness News" Anchors Larry Mendte, Alycia Lane, Meteorologist Kathy Orr and Sports Director Beasley Reece are teaming up in public service announcements airing on the two TV stations to solicit new, unwrapped toys for local children in time for the holiday season. WYSP's Couzin Ed and Newsradio's Carol MacKenzie will do the same on the radio side. More than 50,000 children received toys courtesy of the Joy of Sharing campaign last year. In addition to support from 94WYSP and KYW Newsradio, CBS 3 will get a helping hand this year from Rudolph The Red Nosed Reindeer and Philadelphia's own Jason George of the hit UPN show "Eve," both of whom recorded PSAs for the campaign. (Rudolph, the longest running holiday special in TV history, is celebrating its 40th anniversary this holiday season.) The cast of the Pennsylvania Ballet's "Nutcracker" will also support the effort through collections and public appearances. Toys can be dropped off at the following locations: -- The lobby of CBS 3/UPN 57/KYW Newsradio/94WYSP Studios at 5th and Market Streets in Philadelphia -- Salvation Army locations at: 701 North Broad Street in Philadelphia, 915 Haddon Avenue in Camden, New Jersey or 400 North Orange Street in Wilmington, Delaware -- Participating Lincoln Mercury Dealerships -- Forman Mills Locations -- All Pennsylvania Ballet "Nutcracker" Performances For more information, call (215) 238-4589 or visit our web site at http://www.kyw.com/. CBS 3, UPN 57 and its sister stations acknowledge the support of their partners in this campaign: Lincoln Mercury Dealerships, Forman Mills, The Goldenberg Group and the Pennsylvania Ballet. Source: CBS 3 CONTACT: Joanne Calabria, CBS 3, +1-215-238-4964 Web site: http://www.kyw.com/ ------- Profile: International Entertainment