G4techTV Creates Dual Screens for 'Nintendo DS Day' in Honor of the Launch of the Nintendo DS System

G4techTV Creates Dual Screens for 'Nintendo DS Day' in Honor of the Launch of the Nintendo DS System The Network Will Simultaneously Broadcast G4techTV Programming and Nintendo DS Gameplay for 20 Consecutive Hours Sunday, November 21 'DS Day' Creates a First Ever TV Experience That Mirrors the Nintendo DS System LOS ANGELES, Nov. 19 /PRNewswire/ -- Listen up video game fans! The Nintendo DS(TM) is about to hit shelves, and to celebrate the release of this new hand-held video game system, G4techTV is partnering with Nintendo to offer viewers the complete Nintendo DS dual screen experience for one day only. Making a move that has never been done before, G4techTV, the network all about video games, will transform its broadcast signal into "TV Dual Screen Mode" for 20 consecutive hours, replicating the Nintendo DS system on "Nintendo DS Day" this Sunday, November 21. "This has never been done on TV," comments Dale Hopkins, Senior Vice President of Ad Sales and Distribution for G4techTV. "This program demonstrates how G4techTV has the capability to develop a campaign that immerses viewers in a complete experience to support the launch of a pioneering video game platform. We look forward to extending this innovation to other categories." "Nintendo DS Day" will feature G4techTV programming on the top screen of the look-alike system, while DS gameplay footage airs simultaneously in the bottom screen, replicating the two-screen experience of playing the Nintendo DS. "Cinematech," the show that gives viewers an inside look at game trailers, mini-movies and real-time gameplay, will premiere a special episode utilizing both screens to offer the true Nintendo DS experience. Launching on Nov. 21 nationwide, the Nintendo DS is a ground-breaking new platform that boasts dual screens, touch-screen and voice-recognition interfaces and wireless capabilities. The 1 million Nintendo DS units available in North America are expected to be depleted by year's end. The G4techTV promotion was created through a partnership with both Nintendo and Starcom, and is part of Nintendo's aggressive, multifaceted marketing program to launch the innovative new system. "Nintendo DS Day" is another example of how G4techTV is continuing to reinvent the holidays for video game fans. The network recently celebrated "GTA TV" and "Halo 2 Day," in honor of the releases of Grand Theft Auto: San Andreas and Halo 2, with full days of themed programming. These video game holidays honor the biggest days for gamers throughout the year. Tune-in to "Nintendo DS Day" Sunday, November 21 only on G4techTV. About G4techTV: Formed by the May, 2004 merger of G4 and TechTV, G4techTV is the one and only 24-hour television network that is plugged into every dimension of games, gear, gadgets and gigabytes. The network is available in 50 million cable and satellite homes nationwide and airs 20 original series. Headquartered in Los Angeles, G4techTV is owned by Comcast Corporation. To learn more, log onto http://www.g4techtv.com/. Source: G4techTV CONTACT: Karen Raque of G4techTV, +1-310-979-5016, kraque@g4tv.com; or Melissa Zukerman of Zukerman PR, +1-310-960-9170, melissa@zukermanpr.com, for G4techTV Web site: http://www.g4techtv.com/ ------- Profile: International Entertainment