Regal Entertainment Group Announces Limited Edition Pin Giveaway To Celebrate the Opening of "Tomorrowland"

Regal Entertainment Group Announces Limited Edition Pin Giveaway To Celebrate the Opening of "Tomorrowland"

Tomorrowland pin exclusively available to Regal Crown Club members

KNOXVILLE, Tenn., May 18, 2015 /PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces a special Tomorrowland pin giveaway exclusively for Regal Crown Club members. The limited edition pin will be available starting Friday, May 22, excluding midnight shows, at all Regal locations playing Tomorrowland while supplies last.

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"Collecting and trading pins has been a longstanding Disney tradition," said Ken Foreman, vice president of film marketing at Regal Entertainment Group. "Through our partnership with Walt Disney Studios Motion Pictures, we are proud to continue the tradition with this limited edition Tomorrowland pin available only to our loyal Regal Crown Club members."

Starting Friday, May 22, Regal guests who purchase a ticket to Tomorrowland and use their Regal Crown Club card will receive one pin per transaction. The collectible pin will be available at the box office upon purchase while supplies last. Guests are encouraged to take a picture with their Tomorrowland pin and post on Twitter, Facebook or Instagram, while tagging @regalcinemas and using the #Tomorrowland for a chance to win a $500 Regal gift card.

"At Regal, we continue to look for ways to reward our most loyal customers," said Kelly Hawkins, vice president of loyalty marketing at Regal Entertainment Group. "Through the Regal Crown Club, the number one theatre loyalty program in the world, we are proud to offer these exclusive opportunities to our members just by using their card when visiting our theatres."

Tomorrowland stars George Clooney (Gravity, Ocean's 11), Hugh Laurie (House, Blackadder) and Britt Robertson (Scream 4, Life Unexpected) in an epic science fiction movie from Walt Disney Studios Motion Pictures. Bound by a shared destiny, a bright, optimistic teen bursting with scientific curiosity and a former boy-genius inventor jaded by disillusionment embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space that exists in their collective memory as Tomorrowland. What they must do there changes the world--and them--forever. Featuring a screenplay by Brad Bird and Lost writer and co-creator Damon Lindelof, from a story by Lindelof & Jeff Jensen and Bird, Tomorrowland promises to take audiences on a thrill ride of nonstop adventures through new dimensions that have only been dreamed of.

Regal fans can access the Regal Crown Club by their card or mobile device for easy access on-the go by downloading the Regal Movies app. Users can program their favorite theatre, gather movie information, select showtimes and purchase tickets. The Regal Crown Club is the number one theatre loyalty program in the country, allowing patrons to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online. Moviegoers can also stay connected through Regal Cinemas' Facebook page and Twitter account, @RegalMovies.

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,324 screens in 569 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of April 30, 2015. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

Additional information is available on the Company's website at www.REGmovies.com.

Media Contact:
Richard Grover
Vice President of Marketing & Communications
Regal Entertainment Group
Richard.Grover@regalcinemas.com
865-925-9539

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SOURCE Regal Entertainment Group

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Regal Entertainment Group

Web Site: http://www.REGmovies.com


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