Juan Valdez Offers 100% Premium Colombian Coffee to Fans at the 'REMEMBER ME' World Premiere Starring Robert Pattinson and Pierce Brosnan

Juan Valdez Offers 100% Premium Colombian Coffee to Fans at the 'REMEMBER ME' World Premiere Starring Robert Pattinson and Pierce Brosnan

Chilly fans were greeted by Colombian's icon Juan Valdez outside The Plaza Hotel as they lined the streets to get a glimpse of Hollywood superstars Robert Pattinson and Pierce Brosnan

BOGOTA, Colombia and NEW YORK, March 2 /PRNewswire/ -- Fans of the new Summitt Entertainment release, the movie "Remember Me," were given a surprise when the iconic Juan Valdez served up fresh 100% Colombian Coffee, as the kick off to his five city "What's Behind the Best" tasting tour.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100302/NY64007)

The star struck fans, some of them waiting for hours to get a glimpse of Twilight star, Robert Pattinson, braved the cold of the New York winter in order to meet the latest sensation to hit the silver screen. As part of a campaign to promote 100% Colombian Coffee in the American market, the famous character met and visited with dedicated fans outside the Plaza Hotel. The tour continued to PIX Plaza this morning and will be followed by stops in Chicago, Miami, Seattle, and ending in Los Angeles on March 12th.

100% Colombian Coffee was also served to the film stars and VIP guests of the premiere at the post screening reception inside the Plaza Hotel. Expert baristas from the Juan Valdez Cafe's gave their hand to serve the "Richest Coffee in the World®" to the guests of the premiere.

"We are proud that Juan Valdez, the coffee grower that represents the hard work and dedication of more than 500,000 Colombian coffee farmers can be part of the 'Remember Me' premiere," said Luis G. Munoz, CEO of The Colombian Coffee Growers Federation.

About the National Federation of Coffee Growers of Colombia

The National Federation of Coffee Growers of Colombia, a non-profit organization, seeks to raise the standard of living for more than 560,000 Colombian coffee farmers and their communities through the cultivation and worldwide promotion of Colombian Coffee. Today, the Federation, the creator of the world-renowned Juan Valdez and 100% Colombian Coffee brands, supplies high-quality specialty, gourmet, commercial grade, and soluble coffees to more than 500 major customers in North America. It can be found in leading most of the U.S. leading brands, and can be recognized by the presence of the logo picturing Juan Valdez and his mule Conchita. The Federation invests profits from the sale of Colombian coffee in social programs that benefit millions of Colombians, helping to develop roads, schools, electric power supplies, housing, and health care centers.

Contact:
Katharine Carver
T 212-445-8210
kcarver@webershandwick.com

Photo: http://www.newscom.com/cgi-bin/prnh/20100302/NY64007
PRN Photo Desk, photodesk@prnewswire.com
Source: The Colombian Coffee Federation

CONTACT: Katharine Carver, +1-212-445-8210, kcarver@webershandwick.com

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