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Tuesday, March 02, 2010

AMBI(R) Skincare and DREAMGIRLS 'Duet' to Celebrate Flawless Beauty

AMBI(R) Skincare and DREAMGIRLS 'Duet' to Celebrate Flawless Beauty

The AMBI(R) Brand and the Iconic Musical Kick-Off Partnership with Star Studded Los Angeles Premiere and After Party

NEW YORK, March 2 /PRNewswire/ -- The AMBI® Brand is proud to announce its role as the official skincare sponsor of DREAMGIRLS, the glamorous story of aspiration, female empowerment and success. AMBI® Skincare, a beauty brand committed to empowering and celebrating women of color and providing them skincare solutions for flawless, even toned skin, kicks off the year-long partnership with the new stage version of DREAMGIRLS as it makes its Los Angeles debut at the renowned Ahmanson Theatre with performances through April 12.

DREAMGIRLS stars singing sensations Moya Angela, Syesha Mercado and Adrienne Warren as "The Dreams;" they reprise the roles of Effie, Deena and Lorrell, iconic characters that possess poise and confidence while flaunting their flawless beauty in an empowering performance. Synonymous with glamour, DREAMGIRLS tells the story of a 1960s girl group and the triumphs and tribulations that come with fame and fortune, underscoring that "All You Got to do is Dream."

"AMBI® Skincare is an aspirational beauty brand that believes in empowering women of color to reach their dreams," says Denna Singleton, AMBI® Brand Product Director. "We are thrilled to continue celebrating the achievements of amazing women and supporting programs like DREAMGIRLS that will inspire women across the country.

The DREAMGIRLS partnership is part of AMBI® Skincare's 'Flawless Beauty' program, which consists of multi-layered activities, events and partnerships aimed at celebrating and honoring women of color. The program began in January with a call to action to nominate women of color that have made a positive impact on their communities for a chance to win two tickets to the star studded 2010 BLACK GIRLS ROCK! Awards in New York City, as well as a $1,000 spending spree, travel and hotel, dinner at a trendy restaurant and year's supply of AMBI® Skincare products. Entries will be accepted through May 30, 2010. For more information about the 'Flawless Beauty' contest, or to nominate a phenomenal, flawless beauty, please visit: www.flawlessbeautycontest.com.

About AMBI® Skincare

AMBI® Skincare is one of the brands of Johnson & Johnson Consumer Products Company, a division of Johnson & Johnson Consumer Companies, Inc. Introduced in 1966, the AMBI® Brand has been used and trusted by women with richer skin tones for decades to provide skincare solutions for, flawless, even toned skin. The brand has remained dedicated to developing quality products especially suited to meet the unique skin care needs of women of color. The AMBI® Brand is best known for its fade creams, which help fade dark spots and skin discolorations to restore flawless, natural skin tone. To better meet the skincare needs of women of African, Latin, and South Asian heritage, in March 2008 the brand launched the SOFT & EVEN(TM) body care line, formulated with ingredients derived from nature to hydrate skin and visibly improve tone and texture. The AMBI® Brand is committed helping women of color achieve flawless-looking skin by continuing to deliver solutions that meet their skin care needs. For more information about the AMBI® Brand and to purchase products, visit: www.ambiflawlessskin.com.

About Dreamgirls

The original Broadway production of DREAMGIRLS opened December 20, 1981, at the Imperial Theatre and won six Tony Awards and three Drama Desk Awards in 1982. It closed on Broadway August 11, 1985, after 1,521 performances. The original Broadway production was directed by Michael Bennett and choreographed by Bennett and Michael Peters. DREAMGIRLS was adapted into a motion picture by DreamWorks Pictures and Paramount Pictures, and opened in December 2006. The film won two Academy Awards, five Golden Globes, and two Screen Actor's Guild Awards in 2007 in addition to a Grammy Award for Best Song written for a Motion Picture ("Love You I Do"). The most popular song from the film, "Listen," has been incorporated into the new stage version of DREAMGIRLS as a stirring Act II duet for Deena and Effie. This all-new production of DREAMGIRLS premiered at Harlem's legendary Apollo Theater in New York City on November 22, 2009, before embarking on an international tour.

© Johnson & Johnson Consumer Companies, Inc. 2010


Source: AMBI(R) Skincare

CONTACT: Sara Good, Rpr Marketing Communications, +1-212-317-1462,
sara.good@rprmc.com

Web Site: http://www.ambiflawlessskin.com/


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